marketing

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Ingredients

The unheralded path to success: be invisible

Jun 25, 2014
Not everyone has to be an extroverted self-promoter to succeed
Posted In: marketing, promotion

Why do marketers want young men so badly?

Jun 23, 2014
Men 18 to 34 are marketed to using machismo, sex, body-blows and insults.
Posted In: marketing
Happy Meal mascot

Meet Happy! The unsettling new Happy Meal mascot

May 20, 2014
McDonald's new Happy Meal mascot: marketing fail or counter-intuitive genius?
Posted In: McDonald's, Happy Meal, marketing

Congratulations, you're pregnant! Now buy stuff

May 15, 2014
Shutterfly's email list reveals the industry of marketing to expectant parents.
Posted In: pregnancy, marketing

The history of the marketing of Cinco de Mayo

May 2, 2014
The day commemorates an obscure battle between Mexico and France.
Posted In: Cinco de Mayo, marketing, beer
Shaving

Marketing to men with razors

Apr 18, 2014
Gillette is said to be close to unveiling a new razor with a blade that rotates on a ball hinge, the latest innovation in the high-end battle for the dollars men spend on grooming.
Posted In: razors, shaving, marketing

What buying power buys African-Americans

Feb 12, 2014
Not everyone agrees buying power translates into other uses
Posted In: black buying power, African American, advertising, marketing

'Anchorman 2' marketing campaign: genius or overexposure?

Dec 5, 2013
Plus a QUIZ: Which character from Anchorman do you think should co-host with Kai?
Posted In: movies, marketing, anchorman

Why Thanksgivukkah = marketing gold!

Nov 28, 2013
The intersection of Thanksgiving and Hanukkah make for huge marketing opportunities.
Posted In: thanksgivukkah, holidays, family, tradition, marketing

When a movie flops, marketing takes the blame

Nov 1, 2013
When box-office returns are lower than expected, it's often the marketing department that bare the brunt of the punishment.
Posted In: movies, film, marketing

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