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What buying power buys African-Americans

Feb 12, 2014
Not everyone agrees buying power translates into other uses
Posted In: black buying power, African American, advertising, marketing

'Anchorman 2' marketing campaign: genius or overexposure?

Dec 5, 2013
Plus a QUIZ: Which character from Anchorman do you think should co-host with Kai?
Posted In: movies, marketing, anchorman

Why Thanksgivukkah = marketing gold!

Nov 28, 2013
The intersection of Thanksgiving and Hanukkah make for huge marketing opportunities.
Posted In: thanksgivukkah, holidays, family, tradition, marketing

When a movie flops, marketing takes the blame

Nov 1, 2013
When box-office returns are lower than expected, it's often the marketing department that bare the brunt of the punishment.
Posted In: movies, film, marketing

Tapping into the baby boomer market

Sep 20, 2013
Global spending power among those over 60 is set to hit $15 trillion by the end of this decade, but tapping into that market is a challenge.
Posted In: baby boomers, seniors, marketing

A change to the email inbox means marketers need to adapt

Sep 18, 2013
Retailers and email marketers are upset that Gmail's new updates are hurting their sales.
Posted In: email, Gmail, Google, inbox, marketing, advertising

Stacey Vanek Smith, this is your data profile

Sep 5, 2013
Reporter Stacey Vanek Smith delves into the world of data mining and comes face to face with her data profile.
Posted In: data mining, marketing, Retail

Maria Sharapova considered name change to Sugarpova

Aug 20, 2013
Tennis superstar flirts with ridiculous name change, decides against it -- and reaps the PR benefits.
Posted In: tennis, marketing

Why M.A.C. is the foundation of the Estee Lauder brand

Aug 15, 2013
Estee Lauder began marketing makeup to minorities in the U.S. during the recession, launching its M.A.C. stores. Now that line is the biggest selling makeup in several countries.
Posted In: makeup, marketing, brazil, cosmetics

Yahoo: New logo, same as the old?

Aug 8, 2013
Yahoo is rolling out new branding ideas in the days leading up to a new logo launch next month.
Posted In: logo, branding, marketing, Yahoo

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