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Tapping into the baby boomer market

Sep 20, 2013
Global spending power among those over 60 is set to hit $15 trillion by the end of this decade, but tapping into that market is a challenge.
Posted In: baby boomers, seniors, marketing

A change to the email inbox means marketers need to adapt

Sep 18, 2013
Retailers and email marketers are upset that Gmail's new updates are hurting their sales.
Posted In: email, Gmail, Google, inbox, marketing, advertising

Stacey Vanek Smith, this is your data profile

Sep 5, 2013
Reporter Stacey Vanek Smith delves into the world of data mining and comes face to face with her data profile.
Posted In: data mining, marketing, Retail

Maria Sharapova considered name change to Sugarpova

Aug 20, 2013
Tennis superstar flirts with ridiculous name change, decides against it -- and reaps the PR benefits.
Posted In: tennis, marketing

Why M.A.C. is the foundation of the Estee Lauder brand

Aug 15, 2013
Estee Lauder began marketing makeup to minorities in the U.S. during the recession, launching its M.A.C. stores. Now that line is the biggest selling makeup in several countries.
Posted In: makeup, marketing, brazil, cosmetics

Yahoo: New logo, same as the old?

Aug 8, 2013
Yahoo is rolling out new branding ideas in the days leading up to a new logo launch next month.
Posted In: logo, branding, marketing, Yahoo

Hot Pockets heat up with effort to lure foodies

Aug 2, 2013
The handheld, sandwich-like pastry is relaunching with healthier, higher-quality ingredients to appeal to millennials.
Posted In: Hot Pockets, marketing, Food

Forget Mad Men -- the math men are in charge

Jul 29, 2013
Everybody from Google to Coca-Cola is collecting data and eating into the traditional territory of advertising.
Posted In: advertising, marketing, big data

Brand USA: How America's economic performance promotes the brand

Jul 4, 2013
On this Independence Day, we check in on our "national brand."
Posted In: marketing, branding

How not to get hit by a train

Jun 25, 2013
A public service ad campaign promoting train safety has gone viral, but does funding a questionable PSA dilute your message?
Posted In: marketing, viral marketing, advertising, ad campaign

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