marketing
Pages
Ford finds a market beyond cars
Friday, May 25, 2012
Ford's blue oval logo and pick-up truck slogan fuels sales of licensed products from Hot Wheels toys to girls’ T-shirts.
Millennials less likely to be brand loyal
Friday, May 11, 2012
A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.
2
Toilet paper giant tries Facebook ad campaign
Tuesday, April 24, 2012
Bathroom humor reigns as Kimberly-Clark hosts a Facebook contest to select a nickname for its Cottonelle Fresh Care adult wet wipes.
5
Company logos expand into sonic realm
Tuesday, May 1, 2012
Audio branding is moving beyond television and electronics into banks and appliances as companies seek to build consumer allegiance through sound.
When a movie gets no promotion
Thursday, April 19, 2012
It's one way to market a movie, but it doesn't seem like it's building for success. The forthcoming Miley Cyrus movie called "LOL," according to the L.A. Times, will have no marketing budget to speak of and will be released first in just seven cities.
1
How Cuties marketed Mandarin oranges from fruit to brand
Monday, April 2, 2012
Smithsonian.com blogger Sarah Rich talks about how those little, seedless Mandarin oranges became a ubiquitous brand.
The 'Hunger Games' hard sell
Thursday, March 22, 2012
The books are best sellers, and the movie is on track to blow out the box office. But lining up marketing partners is a bigger challenge.
Facebook announces its mobile marketing plan
Thursday, March 1, 2012
Marketers descended on Facebook's first one-day conference yesterday to find out what the social network has in store. Facebook announced that for the first time its getting into mobile marketing.
6
Generation C: A new demographic label for marketers
Friday, February 24, 2012
Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?
How much is your online data worth?
Thursday, February 23, 2012
The White House is proposing new online privacy rules. But one analyst tells us, advertisers aren't all that interested in who you really are.
Pages
Buzzworthy
Recent comments on our stories..
California Gov. Brown talks taxes, cuts and economic fairness
I have a non-political observation to make. In another part of this interview not shown here, Governor Brown identified that he could see 50 miles...
ijblack | May 24, 2012
Times-Picayune to cut back jobs and production schedule
As someone born and breaded in New Orleans I'm sorry to see this news from my hometown paper, but as someone who's found reading it an...
BostonPeng | May 24, 2012
High-frequency trading: Bad for markets... and the soul?
Hi,
First I'd like to thank everyone for listening to what I had to say, it's really an honor to have been on marketplace. Second...
Nick Hanauer on the TED talk, income inequality controversy
If the idea of "trickle-down economics" hasn't worked---when governments have actually *tried* it, rather than a form they...
kingjon | May 18, 2012
