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Martha Stewart, 2014

Martha Stewart on life, 'lifestyle culture' and her brand

Nov 3, 2014
The domesticity mogul doesn't know what "GOOP" means.
Posted In: Martha Stewart, life, Christmas, marketing
Chartbeat.com offers real-time analytics for publishers and media content creators.

Advertisers can now tell if we're paying attention

Oct 16, 2014
New metrics can measure whether we are looking at and engaging with online ads.
Posted In: advertising, marketing, online advertising

Everything is branding: Four more weird partnerships

Oct 9, 2014
Lego and Shell are strange bedfellows, but they're far from the strangest.
Posted In: marketing, merchandising, sponsorship

A new game for neighborhood parks: marketing

Oct 6, 2014
Public parks are trying to get people away from screens and into the community.
Posted In: urban parks, marketing
Your phone knows where you are.

Your phone knows where you are. So do marketers

Sep 30, 2014
Companies can use your mobile location data to learn what you do and what you buy.
Posted In: marketing, big data, mobile devices

Pliny the Elder: A case study in scarcity marketing

Sep 18, 2014
Pliny the Elder inspires beer hunters around the world to search for just one bottle.
Posted In: beer, marketing, advertising, scarcity

Weekend Brunch: Amazon v. Hachette, Axe, and Candy Crush

Aug 15, 2014
Zac Bissonnette and Marketplace's Stacey Vanek Smith wrap up the week's news.
Posted In: brunch, Amazon, Axe, marketing, Candy Crush, freemium
Wal-Mart

Is Wal-Mart rethinking its business approach?

Aug 14, 2014
How will Wal-Mart's socially-responsible initiatives fit with its corporate goals?
Posted In: Wal-Mart, marketing

Marketing remains largely untapped for Eid Al Fitr

Jul 28, 2014
Muslim Americans add billions to the economy. So why haven't marketers caught on?
Posted In: ramadan, Muslim, marketing
Ingredients

The unheralded path to success: be invisible

Jun 25, 2014
Not everyone has to be an extroverted self-promoter to succeed
Posted In: marketing, promotion

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