marketing

Pages

0

Spanish ad has a secret message only kids can see (video)

May 6, 2013
Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.
Posted In: marketing, viral marketing, advertising, advertisements, children
0

How lobbyists get the attention of the White House

May 3, 2013
There is no shortage of interest groups trying to catch the attention of the president and White House advisers, but it can be a tough slog. A look at the unexpected ways lobbyists go about pitching the president.
Posted In: white house, lobbying, special interests, marketing
3

Dove hires a forensic artist to show how wrong a woman's self-perceptions can be (Video)

Apr 17, 2013
The video shows women describing themselves as they see themselves and then pairs that drawing with how others perceive them.
Posted In: Dove, women, video, marketing
26

Maine lobster could get a marketing boost

Apr 10, 2013
The lobster industry in Maine has proposed higher fees in order to spend big bucks on advertising. Some lobstermen say that’s a waste of money, but others hope it will increase demand.
Posted In: maine, lobster, marketing, Food
8

42 the movie: A legendary baseball star and a luxury hotel chain?

Mar 22, 2013
An unusual marketing partnership with Marriott for an upcoming film about baseball legend, Jackie Robinson has some wondering -- why?
Posted In: movie, marketing
0

Block that pop-up! Why mobile ads don't work

Feb 26, 2013
As ads shrink to fit our mobile screens, are they still effective?
Posted In: mobile apps, mobile, advertising, marketing
0

Wine in a box? Soup in a pouch? A brief history

Feb 20, 2013
Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.
Posted In: marketing, branding
0

Why President's Day sales don't picture Ronald Reagan

Feb 18, 2013
Did you spot any sales using presidents to hawk their wares? Ever wonder if that's... legal?
Posted In: marketing, presidents
1

Marketers turn to the 'final frontier'

Jan 11, 2013
Space is becoming a popular theme for advertisers.
Posted In: advertising, marketing, Axe, space
2

How feelings of deprivation affect consumer behavior

Jan 4, 2013
A new study from New York University says the groups of consumers who feel the most deprived are also those most swayed by their emotions.
Posted In: deprivation, scarcity, marketing

Pages

Buzzworthy

Recent comments on our stories..

Annapolis57's picture

Three life rules from Donald Rumsfeld

Journalism: Practiced. Excellent interview. Thank you.

jgrothues's picture

Three life rules from Donald Rumsfeld

Donald Rumsfeld's interview on Marketplace today was absolutely unbelievable. Really. Is one of his rules not to believe your own spin? I...

rcd43's picture

Three life rules from Donald Rumsfeld

Ryssdal's interview with Rumsfeld was breathtakingly inappropriate. "Marketplace?" If Ryssdal wants to promote his obvious biases...

entropyman's picture

How World Finance makes a killing lending on the installment (loan) plan

There is something fundamentally wrong with predatory lending businesses, whether they are pay day loans or installment contracts. The business...