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Spanish ad has a secret message only kids can see (video)

May 6, 2013

Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.

Posted In: marketing, viral marketing, advertising, advertisements, children

How lobbyists get the attention of the White House

David Gura

May 3, 2013

There is no shortage of interest groups trying to catch the attention of the president and White House advisers, but it can be a tough slog. A look at the unexpected ways lobbyists go about pitching the president.

Posted In: white house, lobbying, special interests, marketing

Dove hires a forensic artist to show how wrong a woman's self-perceptions can be (Video)

Nancy Marshall-Genzer

Apr 17, 2013

The video shows women describing themselves as they see themselves and then pairs that drawing with how others perceive them.

Posted In: Dove, women, video, marketing

Maine lobster could get a marketing boost

Shannon Mullen

Apr 10, 2013

The lobster industry in Maine has proposed higher fees in order to spend big bucks on advertising. Some lobstermen say that’s a waste of money, but others hope it will increase demand.

Posted In: maine, lobster, marketing, Food

42 the movie: A legendary baseball star and a luxury hotel chain?

Interview by

Kai Ryssdal

Mar 22, 2013

An unusual marketing partnership with Marriott for an upcoming film about baseball legend, Jackie Robinson has some wondering -- why?

Posted In: movie, marketing

Block that pop-up! Why mobile ads don't work

Interview by

Jeremy Hobson

Feb 26, 2013

As ads shrink to fit our mobile screens, are they still effective?

Posted In: mobile apps, mobile, advertising, marketing

Wine in a box? Soup in a pouch? A brief history

Katie Long

Feb 20, 2013

Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.

Posted In: marketing, branding