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Maine lobster could get a marketing boost
Apr 10, 2013
The lobster industry in Maine has proposed higher fees in order to spend big bucks on advertising. Some lobstermen say that’s a waste of money, but others hope it will increase demand.
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42 the movie: A legendary baseball star and a luxury hotel chain?
Mar 22, 2013
An unusual marketing partnership with Marriott for an upcoming film about baseball legend, Jackie Robinson has some wondering -- why?
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Block that pop-up! Why mobile ads don't work
Feb 26, 2013
As ads shrink to fit our mobile screens, are they still effective?
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Wine in a box? Soup in a pouch? A brief history
Feb 20, 2013
Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.
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Why President's Day sales don't picture Ronald Reagan
Feb 18, 2013
Did you spot any sales using presidents to hawk their wares? Ever wonder if that's... legal?
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Marketers turn to the 'final frontier'
Jan 11, 2013
Space is becoming a popular theme for advertisers.
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How feelings of deprivation affect consumer behavior
Jan 4, 2013
A new study from New York University says the groups of consumers who feel the most deprived are also those most swayed by their emotions.
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Obama tries a hashtag to avoid the fiscal cliff
Nov 28, 2012
The Obama administration is using #My2K to raise awareness about middle-class tax increases.
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Other businesses pile on to Black Friday, the event
Nov 19, 2012
Businesses from insurance to over-the-counter medicine see the crowds attracted by Black Friday shopping and figure out ways to cash in.
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Sandy as marketing tool
Oct 31, 2012
Companies walk a fine line between compassion and commercialism when it comes to disasters.
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