March Madness
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March Madness and the big business of college sports
Apr 2, 2013
Commissioner Bob Bowlsby runs the Big 12 and sees major changes in college sports ahead.
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How much TV money does March Madness make?
Mar 21, 2013
The N.C.A.A. men's basketball tournament begins this week. Last year, the tournament earned its highest TV ratings in 18 years, while taking in more than $1 billion in revenue from ads. But Stephen Dubner of Freakonomics Radio wondered if CBS and Turner aren't making enough.
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March Madness nets big benefits for Cinderella schools
Mar 22, 2012
The NCAA basketball tournament is a great way for smaller schools to get exposure, prestige -- and alumni donations. Just ask Murray State or Ohio University.
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March Madness and American gambling habits
Mar 15, 2012
Statistics show that 86 percent of Americans gamble at least once a year. But how often to we really lose out to the house?
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How much productivity will be lost during March Madness?
Mar 12, 2012
It's a pretty big number, but it also won't matter much in the grand scheme of things.
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