March Madness

Guess the NCAA bracket! Your odds are 1 in 9 quintillion!

Mar 17, 2014
So what is certain about this promotion? That Dan Gilbert, the businessman who owns Quicken Loans, gets several million sales leads by people registering for the game.
Posted In: March Madness, lottery

March Madness and the big business of college sports

Apr 2, 2013
Commissioner Bob Bowlsby runs the Big 12 and sees major changes in college sports ahead.
Posted In: college athletics, NCAA, conferences, Big 12, March Madness, college sports

How much TV money does March Madness make?

Mar 21, 2013
The N.C.A.A. men's basketball tournament begins this week. Last year, the tournament earned its highest TV ratings in 18 years, while taking in more than $1 billion in revenue from ads. But Stephen Dubner of Freakonomics Radio wondered if CBS and Turner aren't making enough.
Posted In: NCAA, March Madness, business of sports, Super Bowl, Super Bowl commercials

March Madness nets big benefits for Cinderella schools

Mar 22, 2012
The NCAA basketball tournament is a great way for smaller schools to get exposure, prestige -- and alumni donations. Just ask Murray State or Ohio University.
Posted In: NCAA, March Madness, college sports, basketball

March Madness and American gambling habits

Mar 15, 2012
Statistics show that 86 percent of Americans gamble at least once a year. But how often to we really lose out to the house?
Posted In: gambling, casinos, March Madness

How much productivity will be lost during March Madness?

Mar 12, 2012
It's a pretty big number, but it also won't matter much in the grand scheme of things.
Posted In: Sports, college sports, NCAA, basketball, March Madness, productivity