Marketer explains how he manipulated the mass media

Jul 25, 2012
Former marketing director for American Apparel, Ryan Holiday, explains how he leaked fake information and lied to reporters. And he says, what he's done is the rule, not the exception.
Former marketing director for American Apparel, Ryan Holiday, explains how he leaked fake information and lied to reporters. And he says, what he's done is the rule, not the exception.
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From little white to blatant: Lies are lies

May 18, 2012
We all tell little lies -- politeness practically dictates that we do. But there are some serious consequences when even small lies enter your resume.
We all tell little lies -- politeness practically dictates that we do. But there are some serious consequences when even small lies enter your resume.
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