London Olympics

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Mobile technology big at the London Olympics

Jul 26, 2012
The Olympic Games get under way tomorrow. There's a big technology and social media push this year.
Posted In: Olympics 2012, London Olympics, technology

Does hosting the Olympics ever pay off?

Jul 25, 2012
Olympic host cities get a huge windfall of tax revenues and tourist dollars, right? Freakonomics looks at the effect the games really have on a host city.
Posted In: Olympics 2012, London Olympics, Olympics

Runner Nick Symmonds on the business of being an Olympian

Jul 25, 2012
Long-distance runner Nick Symmonds talks about why he thinks the Olympics sponsorship model is flawed.
Posted In: London Olympics, Olympics 2012

Presidential campaigns see Olympics as fertile ground for ads

Jul 24, 2012
But is there a risk negative ads will turn off viewers?
Posted In: 2012 election, London Olympics, Olympics 2012, 2012 campaign

Brits worry if cost of Olympics is worth it

Jul 24, 2012
The 2012 Olympic Games begin in London on Friday, but already a venerable Olympic sport is well underway: The Brits are arguing about the costs and benefits of an event which has so far set them back at least $15 billion.
Posted In: London, Olympics 2012, London Olympics

Will the Olympics pay off for Britain?

Jul 23, 2012
The London Olympics will put Britain's capital in the spotlight, but some wonder how much of a payoff the Games bring in the long-term.
Posted In: London, Olympics 2012, London Olympics

Big competition for small businesses around Olympic Park

Jul 20, 2012
When the Olympics start next week in London, there will be, of course, winners and losers among the athletes. There will also be, outside Olympic Park in the East End of London, no small competition among businesses.
Posted In: London Olympics, Olympics 2012

Marketing Olympians

Jul 20, 2012
There's glory in the winning gold, but possibly even better is for an athlete to land a well-paying sponsorship in the years leading up to and after the Olympics. But gold doesn't always mean green for athletes.
Posted In: London Olympics, business of sports, sponsorship, endorsements

Olympian priorities: Gold or green?

Jul 20, 2012
Thirty-five-year-old Olympic high jumper Jamie Nieto talks about struggling in the pursuit of gold.
Posted In: London Olympics, Jamie Nieto, high jump, Personal Finance, sponsorship, spending

IOC head questions McDonald's, Coke sponsorship

Jul 9, 2012
International Olympic Committee president Jacque Rogge is in a sticky spot. Asked whether he sees any problem with having McDonald's and Coke sponsor the world's biggest exposition of physical fitness, he admitted there could be issues with it.
Posted In: London Olympics, Coca-cola, McDonald's, obesity

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