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Yahoo: New logo, same as the old?

Aug 8, 2013
Yahoo is rolling out new branding ideas in the days leading up to a new logo launch next month.
Posted In: logo, branding, marketing, Yahoo

'Old-fashioned' has lost its chic for Wendy's

Oct 11, 2012
The hamburger chain is updating its logo and look for the first time in 30 years, trying to rise above its fast-food competitors when fast food has lost some of its appeal.
Posted In: wendy's, fast food, marketing, logo

Michigan trademark case questions who owns the road

Oct 3, 2012
In northern Michigan, there's a fight over a trademark on the sign for the iconic and beautiful M-22 -- a state highway that loops through the Leelanau Peninsula.
Posted In: highways, Michigan, logo, trademark

Ford finds a market beyond cars

May 25, 2012
Ford's blue oval logo and pick-up truck slogan fuels sales of licensed products from Hot Wheels toys to girls’ T-shirts.
Posted In: Ford, marketing, logo, toys

NBC Universal changes its logo as Comcast takes the helm

Jan 28, 2011
Cable giant Comcast Corp. takes over NBC Universal today, or rather NBCUniversal - at least according to the new purple logo. The space, the...
Posted In: Comcast, logo, merger, NBC Universal, picture this

Starbucks serves up new logo, ditches 'coffee'

Jan 7, 2011
Starbucks unveiled a new logo this week that features its trademark Siren front and center, and sheds the words "coffee" and "Starbucks." The new...
Posted In: logo, picture this, starbucks

Gap's design blunder and what to do with all those leftover vuvuzelas

Oct 12, 2010
Out with the new, in with the old. Gap does about face on logo redesign. These final notes today. Gap has dumped it's new logo. In other news, d...
Posted In: blunder, design, Gap, logo, recycle, vuvuzelas, World Cup