livestrong

Lance Armstrong's foundation can go on without him

Oct 17, 2012
The Lance Armstrong Foundation has rebranded itself as Livestrong, so the cyclist's doping scandal may well have little if any effect on the organization he founded to help cancer patients.
Posted In: Charity, endorsements, lance armstrong, livestrong, Nike

Could Lance Armstrong's brand be tainted by doping scandal?

Oct 11, 2012
The U.S. Anti-Doping Agency has released a report on alleged doping by retired cyclist and cancer survivor Lance Armstrong. But support for Armstrong's charitable organization Livestrong may be immune.
Posted In: lance armstrong, livestrong, branding, drugs