Kellogg's

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Kellogg buys Pringles for $2.7 billion

Feb 15, 2012
The breakfast cereal king takes a shot at owning the between-meal-eating category as well.
Posted In: pringles, Kellogg's
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Kellogg's snacks on Pringles

Feb 15, 2012
The cereal giant will pay $2.7 billion for the chips in the cardboard tube. Pringles gives Kellogg's a bigger stake in the after-breakfast market. But why such a high price?
Posted In: Kellogg's, pringles, chips, snacks
0

Kellogg's goes after the ESPN crowd

Aug 29, 2011
This final note today, from the Marketplace desk of cynical advertising, courtesy of Ad Age magazine. All you dads out there who like to sneak y...
Posted In: advertising, Kellogg's

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