Kellogg's

Kellogg's tries breakfast without the spoon

Nov 4, 2013
Kellogg's slashed 7 percent of its workforce to grow profits, and it plans to market more to older consumers.
Posted In: Kellogg's, cereal

Kellogg's snacks on Pringles

Feb 15, 2012
The cereal giant will pay $2.7 billion for the chips in the cardboard tube. Pringles gives Kellogg's a bigger stake in the after-breakfast market. But why such a high price?
Posted In: Kellogg's, pringles, chips, snacks

Kellogg buys Pringles for $2.7 billion

Feb 15, 2012
The breakfast cereal king takes a shot at owning the between-meal-eating category as well.
Posted In: pringles, Kellogg's

Kellogg's goes after the ESPN crowd

Aug 29, 2011
This final note today, from the Marketplace desk of cynical advertising, courtesy of Ad Age magazine. All you dads out there who like to sneak y...
Posted In: advertising, Kellogg's