Why are boutiques and coffee shops selling the same olive oil and tinned fish?

Feb 2, 2023
Those pantry brands aren't as small as consumers think, says writer Emily Sundberg. Wholesaler Faire is "the Oz behind the curtain."
If you've noticed boutiques or coffee shops offering a selection of artisanal pantry basics, there's a chance they're all being purchased from the same wholesale marketplace.
Spencer Platt/Getty Images

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