A lot of people tend to say there's the Hispanic market, or politically, there are Hispanic voters. But it really does vary on whether the respondent is an immigrant, their parents came here, or both them and their parents were born in the U.S.
Republican Presidential hopeful Mitt Romney and President Obama will both be speaking to Hispanic leaders at a gathering in Orlando this week. The speeches come just days after the Obama Administration announced it will ease immigration laws.
In a development that is changing society as well as marketing, the Census Bureau says that for the first time, most babies born in the U.S. were not white. That's babies born last year. The general population is not expected to become mostly "minority" for about another 33 years.