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greenwash

The Greenwash Brigade wraps: What's changed in three years?

Aug 23, 2010
Almost three years ago, Marketplace launched the Greenwash Brigade to explore the evolving green marketplace through the commentary of experts in...
Posted In: certifications, greenwash, marketing

Found on my desk: a greenwashing overview from a new magazine

Apr 6, 2010
There's a somewhat new school at the University of Minnesota: the Institute on the Environment (IonE). They're publishing a magazine, Momentum,...
Posted In: greenwash

I am the Lorax and I speak for the...coal?

Feb 2, 2010
Unbelievable. Dr. Seuss must be rolling in his grave. Three businessmen have hijacked the name of the Dr. Seuss environmentalist classic, "The...
Posted In: clean coal, coal gassification, greenwash, Lorax, LoraxAg

A business guide to preventing greenwash

Aug 17, 2009
"Understanding and Preventing Greenwash: A Business Guide (opens PDF)" was just published by BSR and Futerra Sustainability Communications. The...
Posted In: environmental marketing claims, FTC, greenwash, greenwashing index, Kmart

The "G" in GM is for green?

Jul 13, 2009
The AP reports that General Motors has emerged from bankrupcy ready to "go green."...
Posted In: auto market, General Motors, GM, greenwash

Monsanto pulls public radio into its greenwash

Jun 26, 2009
American Public Media has been getting flogged recently by some of its listeners, the environmental website Grist, and others online for accepting...
Posted In: greenwash, marketplace, Monsanto, public radio

Random act of greenness or a job well done?

Jul 25, 2008
KB Home has announced it will commit to a new set of environmental standards in its housing developments, including making all of its new...
Posted In: greenwash, sustainability

Is KB Home commiting a "random act of greenness"?

Jul 25, 2008
Joel Makower reflects upon the evolving definition of greenwash in a recent post titled, "How Bad is Greenwashing, Really?" He explains how...
Posted In: Energy Star, greenwash, KB Home