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How a virtual fitness company is staying strong in a changing market

With people returning to physical gyms, Jeff Witherspoon, CEO of E2M Fitness, says doctors' advice to patients is boosting his service.
E2M Fitness founder and CEO Jeff Witherspoon. "I think all fitness companies are seeing that Peloton effect," he said.
Courtesy Witherspoon

Pickleball’s popularity presents equity challenges for city governments

Apr 11, 2023
For many major cities across the United States, pickleball’s rise in popularity shows equity gaps in infrastructure.
A pickelabll court located in Brooklyn, New York. More than 4.8 million people played the sport in 2021, according to the Sports & Fitness Industry Association.
Michael M. Santiago/Getty Images

Filling office water cooler void, gyms make a comeback

Nov 5, 2021
As people look to work out around others again, there's increasing foot traffic at gyms across the country.
Peloton posted disappointing earnings on Thursday. In the meantime, gyms like Planet Fitness have seen an increase in foot traffic.
Don Emmert/AFP via Getty Images

Will the fitness industry see the usual New Year's bump?

Jan 1, 2021
People are "ready willing and able to work out," a personal trainer says. Makers of at-home exercise gear expect growth to continue.
People take a fitness class in socially distanced workout pods at a Redondo Beach, California, gym in June.
Frederic J. Brown/AFP via Getty Images

Your local airport could be getting a gym soon

Nov 28, 2019
There's growing demand for more health conscious airports, according to Alison Sider of the Wall Street Journal.
Some frequent fliers say they'd hit the gym during layovers.
Jack Taylor/Getty Images

Younger workers are pushing for greater work-life balance

Jun 3, 2019
They're bringing self-care to work and pushing for more flexibility to have a life.

Is interconnected exercise the next big thing?

Feb 28, 2019
Peloton, the seven-year-old maker of interconnected exercise machines, could go public in the coming year.
Peloton bike users at the Fairmont Hotel gym in Pittsburgh, PA.
Erika Beras/Marketplace

For public good, not for profit.

What the Equinox CEO knew about lifestyle branding before the rest of us

Jan 23, 2017
Equinox CEO Harvey Spevak used to have to "defend against whether the gym business was a fad business." His fitness empire includes fitness clubs and Soul Cycle.
BFA for Equinox

Why fitness is more than a $3 trillion industry

May 5, 2016
Staying fit has become a lifestyle ... maybe even a religion.
Fitness is becoming more of a lifestyle than a hobby. Above, a SoulCycle studio in Los Angeles.
Joe Scarnici/Getty Images

Orange you glad you're working on your fitness?

Jan 8, 2016
Orangetheory is the latest fitness trend with a tech twist.