environmental marketing claims

Plugging in battery makers and battery innovators

Jun 11, 2014
A group founded by angel investors seeks efficiency in developing new batteries.
Posted In: green jobs, environmental marketing claims, batteries

The delicate task of marketing 'green'

Dec 31, 2012
Take toilet paper -- please. People who don't automatically buy the greenest product available have to be persuaded toilet paper that's not white is just as good as what they're used to.
Posted In: green, green biz, Environment, environmental marketing claims

A business guide to preventing greenwash

Aug 17, 2009
"Understanding and Preventing Greenwash: A Business Guide (opens PDF)" was just published by BSR and Futerra Sustainability Communications. The...
Posted In: environmental marketing claims, FTC, greenwash, greenwashing index, Kmart