environmental marketing claims
1
The delicate task of marketing 'green'
Dec 31, 2012
Take toilet paper -- please. People who don't automatically buy the greenest product available have to be persuaded toilet paper that's not white is just as good as what they're used to.
0
A business guide to preventing greenwash
Aug 17, 2009
"Understanding and Preventing Greenwash: A Business Guide (opens PDF)" was just published by BSR and Futerra Sustainability Communications. The...
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