Ready for Shrek 4? This year's crop of sequels are money-making machines, and that's got the attention of studio bosses eager to make shareholders happy. But the Daily Variety's Mike Speier says that's not always a bad thing.
A 36-year-old wunderkind is being elevated to co-chair at NBC, charged with figuring out how to lift the Peacock Channel out of fourth place. The internet and "long tail" marketing may be key. Alisa Roth reports.
Thirty years after a galaxy far, far away transformed the summer blockbuster and prompted sales of $14 billion in merchandise, its fans are celebrating at a convention in L.A. Jeff Tyler checked it out.
Lucas Films couldn't help but notice that people are creating all sorts of unauthorized Star Wars mash-ups on YouTube. So they're releasing hundreds of video clips on their own site, hoping to draw all those eyes over to their advertisers. Jeremy Hobson reports.
We're still watching plenty of TV, but one of the big stories coming out of this year's upfronts is how to count all those Internet downloads when it comes to ratings and ad dollars says Variety's Mike Speier.