And again and again. Paul McCartney's latest album debuts today, and Starbucks will be playing the first release from its new Hear Music label at all 10,000-plus coffeehouses all day long. Jeremy Hobson has the story.
A study says TV viewers with DVRs don't fast-forward through commercials as much as advertisers feared, but they still skip them more than half the time. And, viewing of prime-time shows has increased. Janet Babin reports.
Ready for Shrek 4? This year's crop of sequels are money-making machines, and that's got the attention of studio bosses eager to make shareholders happy. But the Daily Variety's Mike Speier says that's not always a bad thing.
A 36-year-old wunderkind is being elevated to co-chair at NBC, charged with figuring out how to lift the Peacock Channel out of fourth place. The internet and "long tail" marketing may be key. Alisa Roth reports.
Thirty years after a galaxy far, far away transformed the summer blockbuster and prompted sales of $14 billion in merchandise, its fans are celebrating at a convention in L.A. Jeff Tyler checked it out.
Lucas Films couldn't help but notice that people are creating all sorts of unauthorized Star Wars mash-ups on YouTube. So they're releasing hundreds of video clips on their own site, hoping to draw all those eyes over to their advertisers. Jeremy Hobson reports.