Support Marketplace

endorsements

Celebrities get out of the prepaid card business

Aug 15, 2014
There are some things a famous name just can’t seem to sell.
Posted In: celebrity, endorsements, prepaid cards

Tiger Woods may be back on top, but will Nike buy it?

Mar 13, 2013
Since his marital indiscretions more than three years ago, it's been a long road back to the top. But the buzz around the golf course says there's no question -- Tiger has returned.
Posted In: Tiger Woods, Golf, Sports, endorsements

Alicia Keys dumps iPhone for Blackberry 10

Jan 31, 2013
The pop star brings new meaning to the perils of celebrity endorsements in the age of social media.
Posted In: endorsements, celebrity, Blackberry

Lance Armstrong's foundation can go on without him

Oct 17, 2012
The Lance Armstrong Foundation has rebranded itself as Livestrong, so the cyclist's doping scandal may well have little if any effect on the organization he founded to help cancer patients.
Posted In: Charity, endorsements, lance armstrong, livestrong, Nike

Marketing Olympians

Jul 20, 2012
There's glory in the winning gold, but possibly even better is for an athlete to land a well-paying sponsorship in the years leading up to and after the Olympics. But gold doesn't always mean green for athletes.
Posted In: London Olympics, business of sports, sponsorship, endorsements

The dubious road to Clorox's new GreenWorks product line

Jan 21, 2008
Let's start our journey in 2007 when Clorox and the American Red Cross crossed historically strict legal boundaries on using third-party...
Posted In: American Red Cross, cause marketing, Clorox, endorsements, Sierra Club