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Denim

Why demand for jeans persists across the decades

by Elizabeth Trovall
Apr 4, 2024
Part of denim’s staying power comes from its ability to adapt to the trends of each generation.
What do all of these February 2024 New York Fashion Week attendees have in common?
Christian Vierig, Daniel Zuchnik and Edward Berthelot/Getty Images
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Levi's are about to return to the stock market

by Renata Sago
Feb 13, 2019
The iconic jeans and fashion brand is planning its second IPO after going private in 1985.
Sean Gallup/Getty Images
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My Economy

The jean jacket startup aimed at Latina millennials

by Sean McHenry
Jul 25, 2018
Patty Delgado started with $500, working from her parents' couch.
Patty Delgado, founder of Hija de tu Madre, poses next to her signature denim jackets in her Los Angeles showroom.
Courtesy of Patty Delgado
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NAFTA Explained

In Columbus, Georgia, textile mills adapt to survive

by Kai Ryssdal and Daisy Palacios
May 29, 2018
This "textile town" looks different after NAFTA.
The warehouse where DNA Textile's final rolls of denim are stored. Some of its longtime denim customers included Levi’s, Wrangler, Gap, Old Navy, Abercrombie & Fitch and True Religion.
Daisy Palacios/Marketplace
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Denim makers are making jeans stretchier to get in on the athleisure market

by Andy Uhler
Aug 1, 2017
Jean sales dropped 4.5 percent in 2014 and 3.4 percent in 2015 but are on the upswing this year, thanks, in part, to stretchier fabrics.
“Comfort is a key attribute that consumers are looking for in their denim jeans," said Kara Nicholas, vice president of product design and marketing at Cone Denim.
Carsten Koall/Getty Images
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Something new from something blue

by Jenny Ament
Jan 2, 2015
Turning your dad's jeans into profit.
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Levi's launches 'trashy' line of jeans

by Adriene Hill
Oct 16, 2012
Wearing the new jeans, made with 20 percent recycled plastic bottles, may say as much about your commitment to the environment as your taste in fashion.
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