Clorox

0

99% natural and 42% market share, GreenWorks flexes its muscle

by
Heidi Siegelbaum
Jan 23, 2009
Greenworks (tm) cleaning products have now captured a robust 42% of the consumer cleaning products market despite consternation over Clorox's...
Posted In: Clorox
3

Eco-labeled pesticides! Are your hands on fire yet?

by
Heidi Siegelbaum
Nov 5, 2008
As I write, millions of you are using EPA-registered pesticides, likely without knowing it, in a marketing-induced frenzy to rid the world of...
Posted In: Clorox, eco-labels, EPA
8

Burt's Bees takes on cosmetics

by
Heidi Siegelbaum
Feb 7, 2008
The Burt's Bees new ad campaign, fashioned by Pool advertising in New York, raises some magnificently sexy issues that are better than a dog-eared...
Posted In: Burt's Bees, Clorox, cosmetics
1

The dubious road to Clorox's new GreenWorks product line

by
Heidi Siegelbaum
Jan 21, 2008
Let's start our journey in 2007 when Clorox and the American Red Cross crossed historically strict legal boundaries on using third-party...
Posted In: American Red Cross, cause marketing, Clorox, endorsements, Sierra Club

Buzzworthy

Recent comments on our stories..

Annapolis57's picture

Three life rules from Donald Rumsfeld

Journalism: Practiced. Excellent interview. Thank you.

Annapolis57 | May 17, 2013
jgrothues's picture

Three life rules from Donald Rumsfeld

Donald Rumsfeld's interview on Marketplace today was absolutely unbelievable. Really. Is one of his rules not to believe your own spin? I...

jgrothues | May 16, 2013
rcd43's picture

Three life rules from Donald Rumsfeld

Ryssdal's interview with Rumsfeld was breathtakingly inappropriate. "Marketplace?" If Ryssdal wants to promote his obvious biases...

rcd43 | May 16, 2013
entropyman's picture

How World Finance makes a killing lending on the installment (loan) plan

There is something fundamentally wrong with predatory lending businesses, whether they are pay day loans or installment contracts. The business...

entropyman | May 15, 2013

Join The Buzz - Register Now »

AMERICAN PUBLIC MEDIA

261 S. Figueroa Street, Los Angeles, CA 90012