Clorox

99% natural and 42% market share, GreenWorks flexes its muscle

by
Heidi Siegelbaum
Friday, January 23, 2009
Greenworks (tm) cleaning products have now captured a robust 42% of the consumer cleaning products market despite consternation over Clorox's...
Posted In: Clorox
3

Eco-labeled pesticides! Are your hands on fire yet?

by
Heidi Siegelbaum
Wednesday, November 5, 2008
As I write, millions of you are using EPA-registered pesticides, likely without knowing it, in a marketing-induced frenzy to rid the world of...
Posted In: Clorox, eco-labels, EPA
8

Burt's Bees takes on cosmetics

by
Heidi Siegelbaum
Thursday, February 7, 2008
The Burt's Bees new ad campaign, fashioned by Pool advertising in New York, raises some magnificently sexy issues that are better than a dog-eared...
Posted In: Burt's Bees, Clorox, cosmetics
1

The dubious road to Clorox's new GreenWorks product line

by
Heidi Siegelbaum
Monday, January 21, 2008
Let's start our journey in 2007 when Clorox and the American Red Cross crossed historically strict legal boundaries on using third-party...
Posted In: American Red Cross, cause marketing, Clorox, endorsements, Sierra Club

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