certifications

The Greenwash Brigade wraps: What's changed in three years?

Aug 23, 2010
Almost three years ago, Marketplace launched the Greenwash Brigade to explore the evolving green marketplace through the commentary of experts in...
Posted In: certifications, greenwash, marketing

"Natural" strikes again - and someone calls it out

Apr 23, 2009
Amy Tennery at Slate's "The Big Money" highlights "Green claims that make us see red."...
Posted In: certifications, cleaning products, cosmetics, natural

New report: Greenwash grows in a bad economy

Apr 15, 2009
(Images via Terrachoice) Greenwashing is up an average of 79% since 2007 (a rare expanding economic sector these days). Apparently, companies h...
Posted In: advertising, certifications, sin of worshipping false labels

"Go green" goes down -- send greenwashing with it

Jan 8, 2009
Sustainable Industries predicts that in 2009, going green will go down -- because everyone's done it. Thanks to its prevalence, it's harder for...
Posted In: certifications

Angie's List invites (encourages) 400,000+ companies to greenwash

Dec 19, 2008
Angie's List is providing new tools and incentives for small and large companies across the country to slap on some green paint. They provide...
Posted In: Angie's List, certifications

Does green travel offset emissions.... or just your guilt?

Apr 10, 2008
Travel to an eco-resort abroad and mitigate guilt over the GHG emissions used to get there all at the same time! Ah, the confusing lexicon of...
Posted In: certifications, ecotourism, green travel, sustainable tourism