business of sports

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Hockey lockout, again, hurts small businesses

Sep 17, 2012
The second NHL lockout in less than a decade threatens to hurt small businesses in and around hockey arenas.
Posted In: business of sports, NHL, Small Business, hockey

Marketing Olympians

Jul 20, 2012
There's glory in the winning gold, but possibly even better is for an athlete to land a well-paying sponsorship in the years leading up to and after the Olympics. But gold doesn't always mean green for athletes.
Posted In: London Olympics, business of sports, sponsorship, endorsements

The 'Moneyball' of baseball ticket pricing

Jul 9, 2012
Pro sports teams now use dynamic pricing to keep pace with ticket brokers like StubHub.
Posted In: business of sports, baseball, New York Mets, stubhub

NHL set to shift teams between conferences

Nov 25, 2011
The NHL's Board of Governors is getting ready to vote on a realignment plan to move different teams into different conferences.
Posted In: hockey, business of sports

American Airlines the big winner in NBA finals

May 30, 2011
The NBA Finals start tomorrow, and most fans probably have a team they are hoping wins - either the Dallas Mavericks or the Miami Heat. There is...
Posted In: business of sports, NBA

Super Bowl ad wiz shares his all-time favorite commercials

Feb 3, 2011
On today's show, Bob Moon spoke with Joe Pytka, the man behind some of the most famous commercials of all time. Here are a couple of the...
Posted In: advertising, business of sports, commercials, Super Bowl

Wassup! The Most Memorable Super Bowl Ads

Jan 26, 2011
As the economy improves, companies are returning to the days of producing high-priced, high profile Super Bowl ads. Jennifer Collins' story on...
Posted In: advertising, business of sports, Entertainment, football, Super Bowl

Best-Ever Super Bowl Ads: Pets.com "What goes up..."

Jan 26, 2011
Prescient, no? Check out other Super Bowl ads that the Marketplace staff picked here.
Posted In: advertising, business of sports, football, Pets.com, Super Bowl

Best-Ever Super Bowl Ads: E*Trade "Monkey"

Jan 26, 2011
It stands out because they basically blew 2 million and did one of the dumbest commercials, yet I remember it and remember it was E*Trade....
Posted In: advertising, business of sports, eTrade, football, Super Bowl

Best-Ever Super Bowl Ads: Jordan/Bird McDonald's

Jan 26, 2011
I like it because of all the crazy shots. Check out other Super Bowl ads that the Marketplace staff picked here.
Posted In: advertising, business of sports, football, Larry Bird, McDonald's, Michael Jordan, Super Bowl

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