business of sports

Pages

Nike Football ad

Advertising at the World Cup is a different ball game

Jun 19, 2014
There aren't as many breaks for 30-second puppy ads.
Posted In: World Cup, advertising, business of sports
Leigh Steinberg

Sports agent Leigh Steinberg on pro football's rise

May 5, 2014
Inside the mind and career of longtime sports agent Leigh Steinberg.
Posted In: Sports, NFL, business of sports

Big money at stake in one USC football game

Nov 29, 2013
Will the University of Southern California's quest to hire a star coach for its football team be cut short by a victory in Saturday's game?
Posted In: college, Sports, athletics, college sports, business of sports

Professional wrestling: Sport, farce, art

Nov 4, 2013
The new book "The Squared Circle: Life, Death, and Professional Wrestling" takes a look at the history of the pop cultural juggernaut.
Posted In: wrestling, business of sports

Consider the basketball: NBA swaps out balls for a new crop

Oct 25, 2013
Spalding is rushing to make basketballs with the new NBA commissioner’s autograph so they’re ready when he takes office.
Posted In: NBA, David Stern, basketball, business of sports, Sports

Trace takes big data to extreme sports

Aug 5, 2013
A new device tells athletes more about the sports they play.
Posted In: big data, business of sports

ABC hopes to score with LeBron and company in the NBA Finals

Jun 6, 2013
Stars in the NBA Finals means extra dollars in ABC's bank account. What's the price-tag for advertisers with LeBron in the Finals?
Posted In: business of sports, advertising

What a star's suspension would mean to a baseball team's bottom line

Jun 5, 2013
Major League Baseball is reportedly on the verge of slapping long suspensions on some start players. How would that impact the finances of America's pastime?
Posted In: Sports, baseball, drugs, business of sports

Making sports more exciting can mean...more danger

May 10, 2013
Thursday’s fatal capsizing of an America's Cup yacht has raised questions about faster, lighter, riskier boats. They're designed to make the competition more exciting, and appeal to younger TV viewers -- and advertisers.
Posted In: business of sports, america's cup, Sports

How much TV money does March Madness make?

Mar 21, 2013
The N.C.A.A. men's basketball tournament begins this week. Last year, the tournament earned its highest TV ratings in 18 years, while taking in more than $1 billion in revenue from ads. But Stephen Dubner of Freakonomics Radio wondered if CBS and Turner aren't making enough.
Posted In: NCAA, March Madness, business of sports, Super Bowl, Super Bowl commercials

Pages