Wine in a box? Soup in a pouch? A brief history

Feb 20, 2013
Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.
Posted In: marketing, branding

Dale Earnhardt, Jr., Danica Patrick and NASCAR's future

Feb 20, 2013
The racing series looks to broaden its appeal to a younger and more diverse audience.
Posted In: branding, NASCAR

What to eat on your artisan bike in Brooklyn? Soup!

Feb 20, 2013
Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Posted In: branding, food and drink, Millennial Generation, advertising

Under Armour gets a makeover for women

Feb 15, 2013
The company that was founded by a former football player and is known for its hard-core, performance sportswear is testing a new branding strategy geared towards women.
Posted In: branding, women, fashion, clothing, Retail

'Well, blow me down!' Popeye is out at Popeyes

Nov 29, 2012
The spinach-chomping sailor loses his contract as a fast-food pitchman.
Posted In: fast food, branding

Back to the future for car names

Oct 31, 2012
If you’re looking to buy a car anytime soon, you may get a case of déjà vu: Carmakers keep recycling old names.
Posted In: branding, cars, Chevy

Could Lance Armstrong's brand be tainted by doping scandal?

Oct 11, 2012
The U.S. Anti-Doping Agency has released a report on alleged doping by retired cyclist and cancer survivor Lance Armstrong. But support for Armstrong's charitable organization Livestrong may be immune.
Posted In: lance armstrong, livestrong, branding, drugs

Could better branding get kids to eat their vegetables?

Aug 30, 2012
On the age-old question of how you get kids to eat broccoli, new research from Cornell University finds it's all about branding.
Posted In: vegetables, Health, branding

Lance Armstrong quits fighting anti-doping charges

Aug 24, 2012
The famed bicyclist says he's innocent, but that he can no longer fight allegations that he cheated by using performance-enhancing drugs. How will his latest move affect his brand?
Posted In: lance armstrong, branding, Sports