Feb 20, 2013
The racing series looks to broaden its appeal to a younger and more diverse audience.
Feb 20, 2013
Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Feb 15, 2013
The company that was founded by a former football player and is known for its hard-core, performance sportswear is testing a new branding strategy geared towards women.
Nov 29, 2012
The spinach-chomping sailor loses his contract as a fast-food pitchman.
Oct 31, 2012
If you’re looking to buy a car anytime soon, you may get a case of déjà vu: Carmakers keep recycling old names.
Oct 11, 2012
The U.S. Anti-Doping Agency has released a report on alleged doping by retired cyclist and cancer survivor Lance Armstrong. But support for Armstrong's charitable organization Livestrong may be immune.
Aug 31, 2012
Aug 30, 2012
On the age-old question of how you get kids to eat broccoli, new research from Cornell University finds it's all about branding.
Aug 24, 2012
The famed bicyclist says he's innocent, but that he can no longer fight allegations that he cheated by using performance-enhancing drugs. How will his latest move affect his brand?
May 11, 2012
A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.