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'Well, blow me down!' Popeye is out at Popeyes

Nov 29, 2012
The spinach-chomping sailor loses his contract as a fast-food pitchman.
Posted In: fast food, branding

Back to the future for car names

Oct 31, 2012
If you’re looking to buy a car anytime soon, you may get a case of déjà vu: Carmakers keep recycling old names.
Posted In: branding, cars, Chevy

Could Lance Armstrong's brand be tainted by doping scandal?

Oct 11, 2012
The U.S. Anti-Doping Agency has released a report on alleged doping by retired cyclist and cancer survivor Lance Armstrong. But support for Armstrong's charitable organization Livestrong may be immune.
Posted In: lance armstrong, livestrong, branding, drugs

Could better branding get kids to eat their vegetables?

Aug 30, 2012
On the age-old question of how you get kids to eat broccoli, new research from Cornell University finds it's all about branding.
Posted In: vegetables, Health, branding

Lance Armstrong quits fighting anti-doping charges

Aug 24, 2012
The famed bicyclist says he's innocent, but that he can no longer fight allegations that he cheated by using performance-enhancing drugs. How will his latest move affect his brand?
Posted In: lance armstrong, branding, Sports

Millennials less likely to be brand loyal

May 11, 2012
A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.
Posted In: branding, brand loyalty, shopping, marketing, Millennial Generation

Company logos expand into sonic realm

May 1, 2012
Audio branding is moving beyond television and electronics into banks and appliances as companies seek to build consumer allegiance through sound.
Posted In: branding, audio, Music, sound, marketing

Mid-day Extra: Why we think "best of" lists are the best

Dec 22, 2011
The end of the year brings all kind's of top ten, top 100 and best of 2011 lists -- but what kind of value do we get out of them?
Posted In: 2011, marketing, branding

Mid-day Extra: Are brands politically neutral?

Nov 9, 2011
As Election Day results come pouring in, we look at one study that shows how Republicans and Democrats differ in their brand preferences.
Posted In: Republicans, Democrats, branding

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