branding

Pages

Dale Earnhardt, Jr., Danica Patrick and NASCAR's future

Feb 20, 2013
The racing series looks to broaden its appeal to a younger and more diverse audience.
Posted In: branding, NASCAR

What to eat on your artisan bike in Brooklyn? Soup!

Feb 20, 2013
Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Posted In: branding, food and drink, Millennial Generation, advertising

Under Armour gets a makeover for women

Feb 15, 2013
The company that was founded by a former football player and is known for its hard-core, performance sportswear is testing a new branding strategy geared towards women.
Posted In: branding, women, fashion, clothing, Retail

'Well, blow me down!' Popeye is out at Popeyes

Nov 29, 2012
The spinach-chomping sailor loses his contract as a fast-food pitchman.
Posted In: fast food, branding

Back to the future for car names

Oct 31, 2012
If you’re looking to buy a car anytime soon, you may get a case of déjà vu: Carmakers keep recycling old names.
Posted In: branding, cars, Chevy

Could Lance Armstrong's brand be tainted by doping scandal?

Oct 11, 2012
The U.S. Anti-Doping Agency has released a report on alleged doping by retired cyclist and cancer survivor Lance Armstrong. But support for Armstrong's charitable organization Livestrong may be immune.
Posted In: lance armstrong, livestrong, branding, drugs

Could better branding get kids to eat their vegetables?

Aug 30, 2012
On the age-old question of how you get kids to eat broccoli, new research from Cornell University finds it's all about branding.
Posted In: vegetables, Health, branding

Lance Armstrong quits fighting anti-doping charges

Aug 24, 2012
The famed bicyclist says he's innocent, but that he can no longer fight allegations that he cheated by using performance-enhancing drugs. How will his latest move affect his brand?
Posted In: lance armstrong, branding, Sports

Millennials less likely to be brand loyal

May 11, 2012
A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.
Posted In: branding, brand loyalty, shopping, marketing, Millennial Generation

Pages