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For tech companies, what's in a name.ly?

Jul 22, 2013
A new crop of tech startups are taking on wacky names that leave customers wondering what it is they do.
Posted In: startups, Tech, branding

Brand USA: How America's economic performance promotes the brand

Jul 4, 2013
On this Independence Day, we check in on our "national brand."
Posted In: marketing, branding

What can save the IRS brand?

Jun 4, 2013
What does the ongoing IRS scandal mean for the IRS brand and what, if anything, can be done to shore it up?
Posted In: IRS, branding

Walmart's image man on the company's PR challenges

Apr 24, 2013
Walmart is losing its image man. Leslie Dach, executive vice president of corporate affairs at Walmart, will be stepping down this summer after seven years on the job.
Posted In: branding, Walmart

Is rebranding the GOP like rebranding Cheerios?

Mar 18, 2013
Republican advisers have released a plan to grow their party. Some high-profile conservatives say the GOP needs a message-makeover to be competitive. How do corporate marketers view the challenge?
Posted In: Republicans, GOP, Re-branding, branding

PEN is mighty, but needs to recruit new generation of writers

Mar 12, 2013
The writers' group PEN is well known for its core mission: Supporting free speech around the world. Its members include Nobel and Pulitzer prize winners. But it needs to expand, as the traditional publishing world shrinks.
Posted In: branding, media, writing, publishing

Wine in a box? Soup in a pouch? A brief history

Feb 20, 2013
Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.
Posted In: marketing, branding

Dale Earnhardt, Jr., Danica Patrick and NASCAR's future

Feb 20, 2013
The racing series looks to broaden its appeal to a younger and more diverse audience.
Posted In: branding, NASCAR

What to eat on your artisan bike in Brooklyn? Soup!

Feb 20, 2013
Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Posted In: branding, food and drink, Millennial Generation, advertising

Under Armour gets a makeover for women

Feb 15, 2013
The company that was founded by a former football player and is known for its hard-core, performance sportswear is testing a new branding strategy geared towards women.
Posted In: branding, women, fashion, clothing, Retail

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