branding
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How did Republicans brand themselves at the convention?
Aug 31, 2012
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Could better branding get kids to eat their vegetables?
Aug 30, 2012
On the age-old question of how you get kids to eat broccoli, new research from Cornell University finds it's all about branding.
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Lance Armstrong quits fighting anti-doping charges
Aug 24, 2012
The famed bicyclist says he's innocent, but that he can no longer fight allegations that he cheated by using performance-enhancing drugs. How will his latest move affect his brand?
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Millennials less likely to be brand loyal
May 11, 2012
A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.
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Company logos expand into sonic realm
May 1, 2012
Audio branding is moving beyond television and electronics into banks and appliances as companies seek to build consumer allegiance through sound.
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Mid-day Extra: Why we think "best of" lists are the best
Dec 22, 2011
The end of the year brings all kind's of top ten, top 100 and best of 2011 lists -- but what kind of value do we get out of them?
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Mid-day Extra: Are brands politically neutral?
Nov 9, 2011
As Election Day results come pouring in, we look at one study that shows how Republicans and Democrats differ in their brand preferences.
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Target adjusts its aim at market
Aug 20, 2008
From Advertising Age....
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