branding

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Ad visionary: Is America's 'brand' damaged?

Oct 28, 2013
A talk about 'Brand America' with Sir Martin Sorrell, marketing whiz and CEO of international advertising firm WPP.
Posted In: WPP, advertising, branding
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Alabama rolls out a (tattered?) red carpet for companies

Oct 18, 2013
Alabama has a new campaign to lure companies and tourists to the state. But first it's asking everyone to forget what they think they know about Alabama.
Posted In: Alabama, branding, Re-branding, slogan
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Yahoo: New logo, same as the old?

Aug 8, 2013
Yahoo is rolling out new branding ideas in the days leading up to a new logo launch next month.
Posted In: logo, branding, marketing, Yahoo
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For tech companies, what's in a name.ly?

Jul 22, 2013
A new crop of tech startups are taking on wacky names that leave customers wondering what it is they do.
Posted In: startups, Tech, branding
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Brand USA: How America's economic performance promotes the brand

Jul 4, 2013
On this Independence Day, we check in on our "national brand."
Posted In: marketing, branding
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What can save the IRS brand?

Jun 4, 2013
What does the ongoing IRS scandal mean for the IRS brand and what, if anything, can be done to shore it up?
Posted In: IRS, branding
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Walmart's image man on the company's PR challenges

Apr 24, 2013
Walmart is losing its image man. Leslie Dach, executive vice president of corporate affairs at Walmart, will be stepping down this summer after seven years on the job.
Posted In: branding, Walmart
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Is rebranding the GOP like rebranding Cheerios?

Mar 18, 2013
Republican advisers have released a plan to grow their party. Some high-profile conservatives say the GOP needs a message-makeover to be competitive. How do corporate marketers view the challenge?
Posted In: Republicans, GOP, Re-branding, branding
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PEN is mighty, but needs to recruit new generation of writers

Mar 12, 2013
The writers' group PEN is well known for its core mission: Supporting free speech around the world. Its members include Nobel and Pulitzer prize winners. But it needs to expand, as the traditional publishing world shrinks.
Posted In: branding, media, writing, publishing
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Wine in a box? Soup in a pouch? A brief history

Feb 20, 2013
Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.
Posted In: marketing, branding

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