branding

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Father's Day Tools

Things your dad likes: Tools, electronics, crackers

Jun 13, 2014
A list of favorite brands of fathers confirms every male stereotype.
Posted In: father's day, branding, consumer behavior
Tommy making a copy

The English language is one big brand graveyard

May 12, 2014
Xerox. Aspirin. Cellophane. Escalator.
Posted In: branding, generics, brand names

Coca-Cola cancels its 'You're on. Diet Coke.' campaign

May 7, 2014
New media once again upends traditional media.
Posted In: diet coke, Coca-cola, advertising, branding, social media

In which Dove's 'Real Beauty' campaign faces real backlash

Apr 25, 2014
Dove's most recent ad campaign has been called "patronizing" and "hypocritical".
Posted In: Dove, branding

Ad visionary: Is America's 'brand' damaged?

Oct 28, 2013
A talk about 'Brand America' with Sir Martin Sorrell, marketing whiz and CEO of international advertising firm WPP.
Posted In: WPP, advertising, branding

Alabama rolls out a (tattered?) red carpet for companies

Oct 18, 2013
Alabama has a new campaign to lure companies and tourists to the state. But first it's asking everyone to forget what they think they know about Alabama.
Posted In: Alabama, branding, Re-branding, slogan

Yahoo: New logo, same as the old?

Aug 8, 2013
Yahoo is rolling out new branding ideas in the days leading up to a new logo launch next month.
Posted In: logo, branding, marketing, Yahoo

For tech companies, what's in a name.ly?

Jul 22, 2013
A new crop of tech startups are taking on wacky names that leave customers wondering what it is they do.
Posted In: startups, Tech, branding

Brand USA: How America's economic performance promotes the brand

Jul 4, 2013
On this Independence Day, we check in on our "national brand."
Posted In: marketing, branding

What can save the IRS brand?

Jun 4, 2013
What does the ongoing IRS scandal mean for the IRS brand and what, if anything, can be done to shore it up?
Posted In: IRS, branding

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