branding
Millennials less likely to be brand loyal
Friday, May 11, 2012
A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.
5
Company logos expand into sonic realm
Tuesday, May 1, 2012
Audio branding is moving beyond television and electronics into banks and appliances as companies seek to build consumer allegiance through sound.
Mid-day Extra: Why we think "best of" lists are the best
Thursday, December 22, 2011
The end of the year brings all kind's of top ten, top 100 and best of 2011 lists -- but what kind of value do we get out of them?
Mid-day Extra: Are brands politically neutral?
Wednesday, November 9, 2011
As Election Day results come pouring in, we look at one study that shows how Republicans and Democrats differ in their brand preferences.
Target adjusts its aim at market
Wednesday, August 20, 2008
From Advertising Age....
Buzzworthy
Recent comments on our stories..
Times-Picayune to cut back jobs and production schedule
As someone born and breaded in New Orleans I'm sorry to see this news from my hometown paper, but as someone who's found reading it an...
BostonPeng | May 24, 2012
High-frequency trading: Bad for markets... and the soul?
Hi,
First I'd like to thank everyone for listening to what I had to say, it's really an honor to have been on marketplace. Second...
Nick Hanauer on the TED talk, income inequality controversy
If the idea of "trickle-down economics" hasn't worked---when governments have actually *tried* it, rather than a form they...
kingjon | May 18, 2012 Time to bring back Glass-Steagall?
I can finally agree with Robert Reich100%. To our detriment, banks have forgotten that there is a difference between manipulating money, and...
pauliswood | May 16, 2012
