branding

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Why the College Football Playoff has a generic name

Jan 12, 2015
Branding experts suggests ways — and reasons — to jazz it up.
Posted In: football, branding, Sports

Branding marijuana for a changing market

Dec 26, 2014
Cannabrand helps its clients market cannabis and sell products in states where marijuana is legal
Posted In: marijuana, advertising, branding

This is a generic brand video

Sep 29, 2014
A commentary on innovation, honesty and other words brands really like in videos.
Posted In: branding, video

Would a Marketplace by any other name smell as sweet?

Jul 17, 2014
Branding is about logos and slogans, yes - but it's also about scent.
Posted In: smells, branding, ScentAir
Father's Day Tools

Things your dad likes: Tools, electronics, crackers

Jun 13, 2014
A list of favorite brands of fathers confirms every male stereotype.
Posted In: father's day, branding, consumer behavior
Tommy making a copy

The English language is one big brand graveyard

May 12, 2014
Xerox. Aspirin. Cellophane. Escalator.
Posted In: branding, generics, brand names

Coca-Cola cancels its 'You're on. Diet Coke.' campaign

May 7, 2014
New media once again upends traditional media.
Posted In: diet coke, Coca-cola, advertising, branding, social media

In which Dove's 'Real Beauty' campaign faces real backlash

Apr 25, 2014
Dove's most recent ad campaign has been called "patronizing" and "hypocritical".
Posted In: Dove, branding

Ad visionary: Is America's 'brand' damaged?

Oct 28, 2013
A talk about 'Brand America' with Sir Martin Sorrell, marketing whiz and CEO of international advertising firm WPP.
Posted In: WPP, advertising, branding

Alabama rolls out a (tattered?) red carpet for companies

Oct 18, 2013
Alabama has a new campaign to lure companies and tourists to the state. But first it's asking everyone to forget what they think they know about Alabama.
Posted In: Alabama, branding, Re-branding, slogan

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