branding

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Would a Marketplace by any other name smell as sweet?

Jul 17, 2014
Branding is about logos and slogans, yes - but it's also about scent.
Posted In: smells, branding, ScentAir
Father's Day Tools

Things your dad likes: Tools, electronics, crackers

Jun 13, 2014
A list of favorite brands of fathers confirms every male stereotype.
Posted In: father's day, branding, consumer behavior
Tommy making a copy

The English language is one big brand graveyard

May 12, 2014
Xerox. Aspirin. Cellophane. Escalator.
Posted In: branding, generics, brand names

Coca-Cola cancels its 'You're on. Diet Coke.' campaign

May 7, 2014
New media once again upends traditional media.
Posted In: diet coke, Coca-cola, advertising, branding, social media

In which Dove's 'Real Beauty' campaign faces real backlash

Apr 25, 2014
Dove's most recent ad campaign has been called "patronizing" and "hypocritical".
Posted In: Dove, branding

Ad visionary: Is America's 'brand' damaged?

Oct 28, 2013
A talk about 'Brand America' with Sir Martin Sorrell, marketing whiz and CEO of international advertising firm WPP.
Posted In: WPP, advertising, branding

Alabama rolls out a (tattered?) red carpet for companies

Oct 18, 2013
Alabama has a new campaign to lure companies and tourists to the state. But first it's asking everyone to forget what they think they know about Alabama.
Posted In: Alabama, branding, Re-branding, slogan

Yahoo: New logo, same as the old?

Aug 8, 2013
Yahoo is rolling out new branding ideas in the days leading up to a new logo launch next month.
Posted In: logo, branding, marketing, Yahoo

For tech companies, what's in a name.ly?

Jul 22, 2013
A new crop of tech startups are taking on wacky names that leave customers wondering what it is they do.
Posted In: startups, Tech, branding

Brand USA: How America's economic performance promotes the brand

Jul 4, 2013
On this Independence Day, we check in on our "national brand."
Posted In: marketing, branding

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