As AT&T issues results, strategy is key to future

Oct 22, 2015
AT&T and rival Verizon have different approaches to winning younger audience.
Posted In: AT&T, Verizon, branding

Businesses tap podcasts to hone their brands

Apr 9, 2015
Businesses use podcasts to explore the culture around a product, not just sell it.
Posted In: podcasting, branding, business, advertising

Could 'North' become the new Silicon Valley?

Mar 2, 2015
Business leaders say the region's cold weather creates a climate for innovation.
Posted In: Minnesota, business, weather, branding
Fairlife reduced-fat, ultra-filtered milk.

Coke's got milk. Premium milk.

Feb 4, 2015
More protein, less sugar, but real milk.
Posted In: Coca-cola, milk, branding

Why the College Football Playoff has a generic name

Jan 12, 2015
Branding experts suggests ways — and reasons — to jazz it up.
Posted In: football, branding, Sports

Branding marijuana for a changing market

Dec 26, 2014
Cannabrand helps its clients market cannabis and sell products in states where marijuana is legal
Posted In: marijuana, advertising, branding

This is a generic brand video

Sep 29, 2014
A commentary on innovation, honesty and other words brands really like in videos.
Posted In: branding, video

Would a Marketplace by any other name smell as sweet?

Jul 17, 2014
Branding is about logos and slogans, yes - but it's also about scent.
Posted In: smells, branding, ScentAir
Father's Day Tools

Things your dad likes: Tools, electronics, crackers

Jun 13, 2014
A list of favorite brands of fathers confirms every male stereotype.
Posted In: father's day, branding, consumer behavior
Tommy making a copy

The English language is one big brand graveyard

May 12, 2014
Xerox. Aspirin. Cellophane. Escalator.
Posted In: branding, generics, brand names