I-70 Sign Show creator Anne Thompson hopes the public art project stirs up conversations about the ubiquity of billboard signage and messages along the highway.

Billboards surprise motorists with art instead of ads

Feb 16, 2015
Artists hope the signs spur conversations about social and political issues.
Posted In: artists, billboards, Ferguson

Are billboards effective advertising?

Mar 28, 2014
Billboard companies are turning a profit despite the challenge of measuring the effectiveness of the advertisements to influence consumers.
Posted In: billboards, CBS Outdoors, advertising