Barbie

Sports Illustrated swimsuit model Barbie?

Feb 12, 2014
What could be more fitting for Sports Illustrated's annual swimsuit issue than Barbie, in her first swimsuit from 1959?
Posted In: Barbie, Sports Illustrated, swimsuit issue, Mattel, women

Mattel says 'Toy Feliz' this holiday season

Nov 1, 2013
Could Mattel's new Spanish-language toy campaign spur big sales this holiday season?
Posted In: Mattel, Barbie, Hot Wheels, latino

In a tough year for toys, Mattel has played a good game

Oct 16, 2013
Toy analysts say Mattel's core brands and its progress in high-tech toys have helped it do better than some other toymakers.
Posted In: Mattel, toys, Barbie

Barbie v. Bratz: The never-ending court battle

Jan 25, 2013
Mattel first sued MGA over its Bratz dolls nine years ago, contending their designer worked for Mattel when he came up with the idea. The legal battle goes on, long after Bratz faded.
Posted In: Bratz, Barbie, Mattel

Royal Caribbean introduces a Barbie cruise

Sep 11, 2012
You can get a Barbie-decorated stateroom, tea parties, fashion shows and more.
Posted In: Barbie

New Barbie's a code slinger

Apr 9, 2010
After computer engineers got wind of a Mattel voting campaign to figure out Barbie's next career, the newest doll comes dressed in a binary code...
Posted In: Barbie