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Brad Pitt becomes first Chanel No. 5 spokesman

May 10, 2012
The Marketplace staff offer their takes on what his commercials will be like.
Posted In: chanel, Brad Pitt, advertising

Online TV grabs for ad dollars

May 2, 2012
Online giants like Yahoo, YouTube and Hulu create original programs to lure advertising dollars away from traditional television.
Posted In: digital, advertising, online advertising, upfronts

Mayor pulls anti-gay ads from London buses

Apr 13, 2012
In Britain's capital today, the mayor blocked an anti-gay group from putting ads on London buses.
Posted In: London, gay marriage, advertising, censorship

Stove Top woos year-round stuffing eaters

Apr 6, 2012
Stove Top stuffing launches new advertising campaign: Stuffing is not just for Thanksgiving any more.
Posted In: Stove Top, Hidden Valley, advertising

Tiger Woods still a winner for advertisers

Apr 5, 2012
The Masters golf tournament starts today, and Tiger Woods is back in form on the heels of his first PGA win in two years. Regardless of whether he wins, TV executives are counting on Tiger to pump up the ratings.
Posted In: Sports, Tiger Woods, Golf, advertising

Indebted students see their face as their fortune

Mar 29, 2012
Two British students have found a novel way to pay off their student debt: offering their faces for corporate advertising on the Internet.
Posted In: advertising, viral marketing

Madison Avenue’s new advertising lords

Mar 23, 2012
“Mad Men” returns for a fifth season Sunday. But who are the Don Drapers in today’s advertising industry and how has Madison Avenue changed?
Posted In: advertising, madison avenue, Mad Men

Tracking ad consumption online and off

Mar 20, 2012
Nielsen's new cross-platform service brings together two worlds - TV and online - and gives advertisers a better sense of who's watching.
Posted In: advertising, online advertising, nielsen

What's missing from 'The Hunger Games' ads

Mar 16, 2012
The Lionsgate studio spent $45 million on just the marketing for the forthcoming film 'The Hunger Games.' But despite all that promotion money, something's missing.
Posted In: movies, advertising, Hunger Games

Comedian Marc Maron on the Limbaugh controversy

Mar 5, 2012
The comedian on Rush Limbaugh losing his Pro Flowers sponsorship and the effect on free speech that sponsors may wield.
Posted In: Rush Limbaugh, advertising, podcasting

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