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Madison Avenue’s new advertising lords

Mar 23, 2012
“Mad Men” returns for a fifth season Sunday. But who are the Don Drapers in today’s advertising industry and how has Madison Avenue changed?
Posted In: advertising, madison avenue, Mad Men

Tracking ad consumption online and off

Mar 20, 2012
Nielsen's new cross-platform service brings together two worlds - TV and online - and gives advertisers a better sense of who's watching.
Posted In: advertising, online advertising, nielsen

What's missing from 'The Hunger Games' ads

Mar 16, 2012
The Lionsgate studio spent $45 million on just the marketing for the forthcoming film 'The Hunger Games.' But despite all that promotion money, something's missing.
Posted In: movies, advertising, Hunger Games

Comedian Marc Maron on the Limbaugh controversy

Mar 5, 2012
The comedian on Rush Limbaugh losing his Pro Flowers sponsorship and the effect on free speech that sponsors may wield.
Posted In: Rush Limbaugh, advertising, podcasting

Facebook treats brands like they're people

Mar 1, 2012
Facebook has always had a bit of a slippery relationship to words as we understand them in the English language. Now, brands can chat and have Timelines but still lack corporeal form.
Posted In: Facebook, advertising, Robot Roundup, robots

Generation C: A new demographic label for marketers

Feb 24, 2012
Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?
Posted In: advertising, marketing, Millennial Generation, Generation C

140 characters of small biz ads

Feb 17, 2012
Twitter pulls in the Mom & Pops
Posted In: Twitter, advertising

Purina dog food nabs Pedigree spot at Westminster

Feb 15, 2012
The Westminster Kennel Club dog show dropped longtime sponsor Pedigree, saying its pet adoption theme turned off audience.
Posted In: advertising, dogs, Westminster Dog Show, Pedigree

Product placement gets the red carpet treatment

Feb 13, 2012
The website Brandchannel's annual Product Placement Awards highlight brand cameos in the year's top films. And as Brandchannel's Abe Sauer says, the purpose of product placement isn't only about the cash.
Posted In: product placement, marketing, advertising

Facebook ads going mobile

Feb 6, 2012
Hooray for interesting advertisements! Or something!
Posted In: Facebook, advertising, mobile

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