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Purina dog food nabs Pedigree spot at Westminster
Feb 15, 2012
The Westminster Kennel Club dog show dropped longtime sponsor Pedigree, saying its pet adoption theme turned off audience.
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Product placement gets the red carpet treatment
Feb 13, 2012
The website Brandchannel's annual Product Placement Awards highlight brand cameos in the year's top films. And as Brandchannel's Abe Sauer says, the purpose of product placement isn't only about the cash.
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Facebook ads going mobile
Feb 6, 2012
Hooray for interesting advertisements! Or something!
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An open (Face)book
Feb 3, 2012
Facebook announced this week that it'll open its books and sell its shares to the public. What does this mean for Facebook's 800 million users?
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What’s up with Superbowl commercials?
Jan 31, 2012
More importantly, what's this football game that keeps interrupting them?
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The force behind VW's Super Bowl ads
Jan 31, 2012
What's it like to create an ad for the Super Bowl? The ad agency Deutsch L.A. produced a memorable ad for Volkwagen. Chief creative officer Mark Hunter discusses the creative process behind what goes into making those million-dollar commercials.
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A look at 2012's Super Bowl ads
Jan 31, 2012
Mark Hunter, chief creative officer at Deutsch L.A., dissects Volkswagen's 2012 Super Bowl commercial, "The Dog Strikes Back."
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Justin Timberlake goes golfing with Callaway
Jan 24, 2012
The ubiquitous global superstar tries to rebrand one of golf's biggest names.
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What advertisers are learning about you online
Jan 23, 2012
A new book explores the digital trail you leave behind online and what advertising companies are able to determine from it. Also, tablets and readers spike up dramatically.
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AFL-CIO takes the 'union' out of the ads
Jan 20, 2012
The AFL-CIO is broadcasting a new ad campaign aimed at boosting the public image of unions. But unlike in the ads of the past, the union label is conspicuously absent.
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