advertising

Pages

1

The force behind VW's Super Bowl ads

Jan 31, 2012
What's it like to create an ad for the Super Bowl? The ad agency Deutsch L.A. produced a memorable ad for Volkwagen. Chief creative officer Mark Hunter discusses the creative process behind what goes into making those million-dollar commercials.
Posted In: Super Bowl, Volkswagen, advertising
0

A look at 2012's Super Bowl ads

Jan 31, 2012
Mark Hunter, chief creative officer at Deutsch L.A., dissects Volkswagen's 2012 Super Bowl commercial, "The Dog Strikes Back."
Posted In: advertising, Super Bowl, Volkswagen
0

Justin Timberlake goes golfing with Callaway

Jan 24, 2012
The ubiquitous global superstar tries to rebrand one of golf's biggest names.
Posted In: Golf, Justin Timberlake, Calloway, advertising
1

What advertisers are learning about you online

Jan 23, 2012
A new book explores the digital trail you leave behind online and what advertising companies are able to determine from it. Also, tablets and readers spike up dramatically.
Posted In: Google, cookies, search, advertising
1

AFL-CIO takes the 'union' out of the ads

Jan 20, 2012
The AFL-CIO is broadcasting a new ad campaign aimed at boosting the public image of unions. But unlike in the ads of the past, the union label is conspicuously absent.
Posted In: advertising, unions
1

How much should I spend? Well, show me a number first.

Jan 16, 2012
Behavioral economist Nick Epley at the University of Chicago tells us what "price anchoring" is -- and how numbers influence our judgment.
Posted In: psychology, spending, advertising
2

Advertising to a digital generation

Jan 12, 2012
Our "Future of TV" series continues with a look at how advertisers target youth through ever-changing mediums.
Posted In: television, tv, advertising, youth
0

Mid-day Extra: How football games help travel agencies

Jan 12, 2012
According to a recent article in the Vail Daily News, some Colorado area resorts are seeing a bounce in the number of reservations this week because of last weekend's Denver Broncos football game.
Posted In: advertising, football
0

CES: Ad agencies invade the geek playground

Jan 10, 2012
For marketers this year, the Consumer Electronics Show is the place to be.
Posted In: Consumer Electronics Show, CES, advertising, marketing
1

The psychology of 'price anchoring'

Jan 6, 2012
Ever run to the grocery store planning to buy just a gallon of milk, but come out with a cart full of items? A behavior science professor explains the numerical triggers that encourage us to buy more.
Posted In: psychology, spending, advertising

Pages

Buzzworthy

Recent comments on our stories..

JerryCPP's picture

The safety payoff of the big business of gun training

Great story, but I didn't hear the two most important things in firearm safety. A gun is ALWAYS loaded, and don't point a gun at...

Annapolis57's picture

Three life rules from Donald Rumsfeld

Journalism: Practiced. Excellent interview. Thank you.

jgrothues's picture

Three life rules from Donald Rumsfeld

Donald Rumsfeld's interview on Marketplace today was absolutely unbelievable. Really. Is one of his rules not to believe your own spin? I...

rcd43's picture

Three life rules from Donald Rumsfeld

Ryssdal's interview with Rumsfeld was breathtakingly inappropriate. "Marketplace?" If Ryssdal wants to promote his obvious biases...