Jul 29, 2013
The merger will bring rival accounts under the same roof -- like Coke and Pepsi. And that could lead to a shake up in global advertising business.
Jul 24, 2013
As fall clothing lines roll out, advertising in fashion magazines ramps up, too.
Jul 22, 2013
Hostess, Chili's and Pizza Hut are just a few of the companies who have joined in on the social-media frenzy around the royal baby.
Jul 18, 2013
As the advertising industry embraces the Internet, it still depends on an older technology to deliver results.
Jul 16, 2013
Should advertisers and other companies be able to collect and hold onto users' browsing data? And should users be able to tell web site operators to stop tracking them?
Jul 1, 2013
If you go to Facebook today, you’ll find more content with no ads next to it. Why? It’s deemed controversial by the site, and advertisers don’t want any part of it.
Jun 25, 2013
A public service ad campaign promoting train safety has gone viral, but does funding a questionable PSA dilute your message?
Jun 7, 2013
Brands are trying to "get real" by soliciting and posting pictures of customers in their ads.
Jun 6, 2013
Stars in the NBA Finals means extra dollars in ABC's bank account. What's the price-tag for advertisers with LeBron in the Finals?