Feb 28, 2013
What online activity actually leads to sales? An digital data cruncher breaks down the value of Facebook 'likes', Instragram photos, and online posts.
Feb 26, 2013
As ads shrink to fit our mobile screens, are they still effective?
Feb 20, 2013
Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Feb 8, 2013
Twitter's purchase of the research company Bluefin is about gathering the sort of social media info that can be used to extract more money from advertisers.
Jan 30, 2013
As more users check Facebook on their smart phones, its mobile advertising strategy is critical to success.
Jan 29, 2013
What's the return on investment from a $4 million Super Bowl ad buy?
Jan 15, 2013
Sugared drinks are under attack for contributing to obesity, especially among children. Coke's new campaign acknowledges the concern.
Jan 11, 2013
Space is becoming a popular theme for advertisers.
Jan 8, 2013
Almost half of American homes have a DVR, so viewers can record shows and watch them after they air, and advertisers are starting to come around to the concept.
Jan 4, 2013
Generation X is aging into a sweet spot for advertisers. The 35- to 50-year-old crowd is ready to buy cars, homes and other big-ticket items. How will established brands appeal to the notoriously cynical, frugal generation?