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What to eat on your artisan bike in Brooklyn? Soup!

Feb 20, 2013
Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Posted In: branding, food and drink, Millennial Generation, advertising

Twitter buys Bluefin, gets into ad tracking

Feb 8, 2013
Twitter's purchase of the research company Bluefin is about gathering the sort of social media info that can be used to extract more money from advertisers.
Posted In: Twitter, social media, tv, advertising

Facebook earnings expected to show mobile ad growth

Jan 30, 2013
As more users check Facebook on their smart phones, its mobile advertising strategy is critical to success.
Posted In: Facebook, quarterly report, mobile apps, facebook social media privacy advertising, advertising

So, do Super Bowl ads really work?

Jan 29, 2013
What's the return on investment from a $4 million Super Bowl ad buy?
Posted In: Super Bowl commercials, Super Bowl, advertising

Coke fights a new consumer battle: Obesity

Jan 15, 2013
Sugared drinks are under attack for contributing to obesity, especially among children. Coke's new campaign acknowledges the concern.
Posted In: Coca-cola, Coke, advertising, obesity

Marketers turn to the 'final frontier'

Jan 11, 2013
Space is becoming a popular theme for advertisers.
Posted In: advertising, marketing, Axe, space

TV advertisers learn to cope with DVR

Jan 8, 2013
Almost half of American homes have a DVR, so viewers can record shows and watch them after they air, and advertisers are starting to come around to the concept.
Posted In: television, commercials, DVR, advertising

Brands amp up their Generation X appeal

Jan 4, 2013
Generation X is aging into a sweet spot for advertisers. The 35- to 50-year-old crowd is ready to buy cars, homes and other big-ticket items. How will established brands appeal to the notoriously cynical, frugal generation?
Posted In: advertising, generation x, Honda

The Street of Eternal Happiness: China's 'Mad Men'

Dec 24, 2012
In the latest stop on the Street of Eternal Happiness in Shanghai, a profile of an advertising agency's journey through the lucrative and challenging China market.
Posted In: China, advertising, commercials

Are mobile ads finally bringing in the bucks?

Dec 18, 2012
The future of ad revenues at Facebook is looking somewhat brighter than most had expected.
Posted In: mobile, advertising

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