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Sign spinners turn heads and profits

Aug 29, 2013
In the past, sign spinners, or “human directionals” in marketing jargon, often pointed their signs toward used car lots or new housing developments. But as the cost of renting a billboard has doubled, sign spinning is attracting more interest from businesses big and small.
Posted In: sign spinning, human billboards, advertising

Google Glass wants to track how you watch ads

Aug 26, 2013
A new app for Google Glass measures pupil dilation in reaction to advertisements.
Posted In: Google Glass, advertising

Why hummus is looking for some sports fans

Aug 14, 2013
One brand of hummus is hoping to appeal to more male consumers across the U.S.
Posted In: hummus, NFL, advertising, Food

How are businesses cashing in on the Latino market?

Aug 14, 2013
What are some of the strategies businesses are using to respond to the fast-growing Latino market? And what are the challenges?
Posted In: Latino community, advertising

Living life as a target-market female

Jul 30, 2013
What it's like to live in an advertiser's world of the target-market female, aged 25 to 45 years old.
Posted In: satire, comedy, advertising

Forget Mad Men -- the math men are in charge

Jul 29, 2013
Everybody from Google to Coca-Cola is collecting data and eating into the traditional territory of advertising.
Posted In: advertising, marketing, big data

Omnicom and Publicis go big to go small, digitally

Jul 29, 2013
The merger is a case of Madison Avenue trying to catch up with Silicon Valley, trying to use their size and reach to deliver small targeted markets to advertisers in real time.
Posted In: Omnicom, Publicis Groupe, advertising, Silicon Valley

Omnicom and Publicis set to tie the knot

Jul 29, 2013
The merger will bring rival accounts under the same roof -- like Coke and Pepsi. And that could lead to a shake up in global advertising business.
Posted In: advertising, Omnicom, Publicis Groupe, merger

Fashion mags: Why mail carriers hate September

Jul 24, 2013
As fall clothing lines roll out, advertising in fashion magazines ramps up, too.
Posted In: fashion, advertising, online advertising

Companies attempt to cash-in on #RoyalBaby

Jul 22, 2013
Hostess, Chili's and Pizza Hut are just a few of the companies who have joined in on the social-media frenzy around the royal baby.
Posted In: royal baby, social media, advertising

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