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Facebook to leverage "likes" into ads

Jan 25, 2011
Advertising Age reports that the next generation of Facebook ads will be based on what pages you say you like (the modern version of the old fan...
Posted In: advertising, business, Facebook, social media

Celebrity TV ads don't work to lure consumers

Jan 13, 2011
Celebrity sells. Or so we thought....
Posted In: advertising, celebrity

MIDDAY UPDATE: FCC and the census

Dec 21, 2010
The first figures from the U.S. Census are out today. Eve Troeh looks at how the census population numbers will affect how federal funding will be...
Posted In: advertising, census 2010, economic indicator, General Electric, mid-day update, online advertising, water

Web ads beating paper ads

Dec 20, 2010
This final note today, a corollary of sorts to the interview we did about Direct TV and targeted ads. The New York research firm eMarketer says...
Posted In: advertising, newspaper, online advertising

Oakley recieves a projected cool $41 mil thanks to Chilean miners

Oct 14, 2010
This final note today. A Marketplace angle on the Chilean mine rescue. Specifically, the sunglasses they were all wearing when they came up. CNB...
Posted In: advertising, Chile, miners, Oakley, sunglasses

Some of our favorite Isaiah Mustafa videos

Jul 15, 2010
There are way too many of these now available to list all of them. Or even watch all of them. But here are some that we especially enjoyed....
Posted In: advertising, video

Get a grip: Audi's controversial green police

Feb 16, 2010
I must be the only environmentally active person in the United States who leans in the direction of actually liking the controversial Audi Super ...
Posted In: advertising, audi

New report: Greenwash grows in a bad economy

Apr 15, 2009
(Images via Terrachoice) Greenwashing is up an average of 79% since 2007 (a rare expanding economic sector these days). Apparently, companies h...
Posted In: advertising, certifications, sin of worshipping false labels

Bad buzz on Seinfeld and Gates ad

Sep 8, 2008
Microsoft's new commercial with Jerry Seinfeld isn't exactly drawing rave reviews. Here are a few of the headlines:...
Posted In: advertising, commercial, computers, Microsoft, operating systems, Seinfeld, Vista

Taking the temperature on Olympics greenwash

Aug 19, 2008
This Olympics has been a special one. The accomplishments of Michael Phelps, Usain Bolt, Yang Wei & co. show us all what the human body can do...
Posted In: advertising, green values, Olympics, Yao Ming

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