Stove Top woos year-round stuffing eaters

Apr 6, 2012
Stove Top stuffing launches new advertising campaign: Stuffing is not just for Thanksgiving any more.
Posted In: Stove Top, Hidden Valley, advertising

Tiger Woods still a winner for advertisers

Apr 5, 2012
The Masters golf tournament starts today, and Tiger Woods is back in form on the heels of his first PGA win in two years. Regardless of whether he wins, TV executives are counting on Tiger to pump up the ratings.
Posted In: Sports, Tiger Woods, Golf, advertising

Indebted students see their face as their fortune

Mar 29, 2012
Two British students have found a novel way to pay off their student debt: offering their faces for corporate advertising on the Internet.
Posted In: advertising, viral marketing

Madison Avenue’s new advertising lords

Mar 23, 2012
“Mad Men” returns for a fifth season Sunday. But who are the Don Drapers in today’s advertising industry and how has Madison Avenue changed?
Posted In: advertising, madison avenue, Mad Men

Tracking ad consumption online and off

Mar 20, 2012
Nielsen's new cross-platform service brings together two worlds - TV and online - and gives advertisers a better sense of who's watching.
Posted In: advertising, online advertising, nielsen

What's missing from 'The Hunger Games' ads

Mar 16, 2012
The Lionsgate studio spent $45 million on just the marketing for the forthcoming film 'The Hunger Games.' But despite all that promotion money, something's missing.
Posted In: movies, advertising, Hunger Games

Comedian Marc Maron on the Limbaugh controversy

Mar 5, 2012
The comedian on Rush Limbaugh losing his Pro Flowers sponsorship and the effect on free speech that sponsors may wield.
Posted In: Rush Limbaugh, advertising, podcasting

Facebook treats brands like they're people

Mar 1, 2012
Facebook has always had a bit of a slippery relationship to words as we understand them in the English language. Now, brands can chat and have Timelines but still lack corporeal form.
Posted In: Facebook, advertising, Robot Roundup, robots

Generation C: A new demographic label for marketers

Feb 24, 2012
Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?
Posted In: advertising, marketing, Millennial Generation, Generation C

140 characters of small biz ads

Feb 17, 2012
Twitter pulls in the Mom & Pops
Posted In: Twitter, advertising