Apr 6, 2012
Stove Top stuffing launches new advertising campaign: Stuffing is not just for Thanksgiving any more.
Apr 5, 2012
The Masters golf tournament starts today, and Tiger Woods is back in form on the heels of his first PGA win in two years. Regardless of whether he wins, TV executives are counting on Tiger to pump up the ratings.
Mar 29, 2012
Two British students have found a novel way to pay off their student debt: offering their faces for corporate advertising on the Internet.
Mar 23, 2012
“Mad Men” returns for a fifth season Sunday. But who are the Don Drapers in today’s advertising industry and how has Madison Avenue changed?
Mar 20, 2012
Nielsen's new cross-platform service brings together two worlds - TV and online - and gives advertisers a better sense of who's watching.
Mar 16, 2012
The Lionsgate studio spent $45 million on just the marketing for the forthcoming film 'The Hunger Games.' But despite all that promotion money, something's missing.
Mar 5, 2012
The comedian on Rush Limbaugh losing his Pro Flowers sponsorship and the effect on free speech that sponsors may wield.
Mar 1, 2012
Facebook has always had a bit of a slippery relationship to words as we understand them in the English language. Now, brands can chat and have Timelines but still lack corporeal form.
Feb 24, 2012
Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?