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How much should I spend? Well, show me a number first.

Jan 16, 2012
Behavioral economist Nick Epley at the University of Chicago tells us what "price anchoring" is -- and how numbers influence our judgment.
Posted In: psychology, spending, advertising

Mid-day Extra: How football games help travel agencies

Jan 12, 2012
According to a recent article in the Vail Daily News, some Colorado area resorts are seeing a bounce in the number of reservations this week because of last weekend's Denver Broncos football game.
Posted In: advertising, football

Advertising to a digital generation

Jan 12, 2012
Our "Future of TV" series continues with a look at how advertisers target youth through ever-changing mediums.
Posted In: television, tv, advertising, youth

CES: Ad agencies invade the geek playground

Jan 10, 2012
For marketers this year, the Consumer Electronics Show is the place to be.
Posted In: Consumer Electronics Show, CES, advertising, marketing

The psychology of 'price anchoring'

Jan 6, 2012
Ever run to the grocery store planning to buy just a gallon of milk, but come out with a cart full of items? A behavior science professor explains the numerical triggers that encourage us to buy more.
Posted In: psychology, spending, advertising

Not exactly aiding relief

Dec 22, 2011
Popular online ads for famine victims don't benefit actual famine victims.
Posted In: Charity, aid, advertising

A sponsored Facebook News Feed

Dec 21, 2011
Because if there's one thing the internet needs is more ads.
Posted In: Facebook, advertising

China bans primetime TV ads

Nov 29, 2011
The government in China has decided to ban all advertisements on primetime TV in the coming year, leaving foreign companies who have invested millions without an outlet.
Posted In: China, television, advertising

We three kings need to help each other

Nov 9, 2011
Microsoft, AOL, and Yahoo! [announced an advertising partnership yesterday](http://online.wsj.com/article...
Posted In: advertising, aol, Microsoft, Tech Report, Yahoo

Commercials? On TV? BELIEVE IT!

Nov 2, 2011
LG announced yesterday that it's partnering with online adverting company, YuMe. The deal will bring ads into LG's Internet-enabled TVs. The Toyota...
Posted In: ads, advertising, lg, Tech Report, tv

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