Stories Tagged as
Advertising
Retailers like Macy's want a bigger slice of e-commerce ad sales
Mar 13, 2024
Selling ads on e-commerce sites is a $50 billion industry. Amazon dominates retail media, taking in about 75% of ad dollars.
Are too many commercials bad for a company?
by
Janet Nguyen
Feb 9, 2024
It turns out any annoyance we have toward a commercial eventually goes away.
In this year's Super Bowl ads, brands are mostly playing it safe
by
David Brancaccio
and Alex Schroeder
Feb 9, 2024
Don't expect to see much political messaging in this year's Super Bowl ads. And definitely don't expect to see much on crypto.
How inflation is impacting holiday ads
by
David Brancaccio
and Erika Soderstrom
Nov 30, 2023
Advertisers are taking current market conditions into consideration when competing for consumer dollars.
As streaming services search for ad revenue, expect more political ads — and minimal regulation
by
Maya Hoff
Nov 10, 2023
Streaming services are a relatively new territory for political advertising regulation.
For some small businesses, creating content is big business
by
Justin Ho
Nov 8, 2023
Many small business owners rely on content creation to boost sales, promote their brands and even generate additional revenue.
Fewer Americans want brands to take a stand on controversial issues
Oct 10, 2023
A recent Bentley-Gallup survey says 41% of Americans think businesses should take a public stance on current events. That’s down from 48% just a year ago. What happened?
For public good, not for profit.
Brands are using Spanglish to reach a new generation of Latino consumers
Sep 20, 2023
About two thirds of the 64 million Latinos in the U.S. speak “Spanglish” a mix of English and Spanish, according to a new report out today by the Pew Research Center. Advertisers are paying close attention.
An app's worth is partly the data it's got on you, the customer
Sep 18, 2023
Retail apps like Instacart are valued more and more for their consumer data — and advertising possibilities.
At 50, hip-hop has grown into an economic giant
Aug 4, 2023
The genre is celebrated across the world and has permeated many facets of American society, creating wealth in the process.