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The force behind VW's Super Bowl ads

Jan 31, 2012
What's it like to create an ad for the Super Bowl? The ad agency Deutsch L.A. produced a memorable ad for Volkwagen. Chief creative officer Mark Hunter discusses the creative process behind what goes into making those million-dollar commercials.
Posted In: Super Bowl, Volkswagen, advertising

Justin Timberlake goes golfing with Callaway

Jan 24, 2012
The ubiquitous global superstar tries to rebrand one of golf's biggest names.
Posted In: Golf, Justin Timberlake, Calloway, advertising

What advertisers are learning about you online

Jan 23, 2012
A new book explores the digital trail you leave behind online and what advertising companies are able to determine from it. Also, tablets and readers spike up dramatically.
Posted In: Google, cookies, search, advertising

AFL-CIO takes the 'union' out of the ads

Jan 20, 2012
The AFL-CIO is broadcasting a new ad campaign aimed at boosting the public image of unions. But unlike in the ads of the past, the union label is conspicuously absent.
Posted In: advertising, unions

How much should I spend? Well, show me a number first.

Jan 16, 2012
Behavioral economist Nick Epley at the University of Chicago tells us what "price anchoring" is -- and how numbers influence our judgment.
Posted In: psychology, spending, advertising

Mid-day Extra: How football games help travel agencies

Jan 12, 2012
According to a recent article in the Vail Daily News, some Colorado area resorts are seeing a bounce in the number of reservations this week because of last weekend's Denver Broncos football game.
Posted In: advertising, football

Advertising to a digital generation

Jan 12, 2012
Our "Future of TV" series continues with a look at how advertisers target youth through ever-changing mediums.
Posted In: television, tv, advertising, youth

CES: Ad agencies invade the geek playground

Jan 10, 2012
For marketers this year, the Consumer Electronics Show is the place to be.
Posted In: Consumer Electronics Show, CES, advertising, marketing

The psychology of 'price anchoring'

Jan 6, 2012
Ever run to the grocery store planning to buy just a gallon of milk, but come out with a cart full of items? A behavior science professor explains the numerical triggers that encourage us to buy more.
Posted In: psychology, spending, advertising

Not exactly aiding relief

Dec 22, 2011
Popular online ads for famine victims don't benefit actual famine victims.
Posted In: Charity, aid, advertising

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