May 20, 2015
Thanks to automation, the digital ad business is expected to hit $50 billion.
May 14, 2015
AMC wants to make the most of the end of "Mad Men."
May 12, 2015
The strategy of fouling bad free-throw shooters can be effective, but slows the game
May 11, 2015
Most TV ads used to be sold before the season began. Advertisers are starting to hold back and make decisions later.
Apr 23, 2015
SinTraduccion is Target’s first ad campaign designed solely with Latinos in mind.
Interview by, Produced by
Apr 16, 2015
Affectiva is using video footage to gauge emotional reactions.
Apr 14, 2015
As TV networks pitch ad buyers, a new model could upset stalwart Nielsen ratings.
Apr 9, 2015
Businesses use podcasts to explore the culture around a product, not just sell it.
Apr 3, 2015
USC's Therese Wilbur lays out a yearly calendar of marketing events