advertising

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Women’s empowerment gets a corporate boost

Jul 23, 2014
Marketers are pushing female strength to capitalize on a national movement.
Posted In: advertising, feminism, women, viral marketing

Pop up ads lack impact

Jul 18, 2014
Mobile phone ads work best for practical items like cars and refrigerators.
Posted In: mobile ads, mobile devices, advertising
Faceboook

Facebook is not the only one studying your behavior

Jun 30, 2014
Why knowing so much about your feelings is key to Facebook’s success.
Posted In: Facebook, social media, advertising, Twitter, Google, Yahoo
Nike Football ad

Advertising at the World Cup is a different ball game

Jun 19, 2014
There aren't as many breaks for 30-second puppy ads.
Posted In: World Cup, advertising, business of sports
Barneys

Showcasing different lifestyles through advertising

May 26, 2014
For companies, making the choice to recognize, and, even showcase different lifestyles is becoming popular.
Posted In: advertising, transgender
A State of Affairs Promo

A star-studded plea for ad money

May 12, 2014
It's TV's Upfronts Week, and networks are unveiling new offerings.
Posted In: upfronts, advertising, television

Why you should pay more attention to advertisements

May 12, 2014
Advertisers tell us more about consumer confidence than at first glance.
Posted In: advertising

Coca-Cola cancels its 'You're on. Diet Coke.' campaign

May 7, 2014
New media once again upends traditional media.
Posted In: diet coke, Coca-cola, advertising, branding, social media

Are billboards effective advertising?

Mar 28, 2014
Billboard companies are turning a profit despite the challenge of measuring the effectiveness of the advertisements to influence consumers.
Posted In: billboards, CBS Outdoors, advertising

What buying power buys African-Americans

Feb 12, 2014
Not everyone agrees buying power translates into other uses
Posted In: black buying power, African American, advertising, marketing

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