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Digital advertising is expected to hit $50 billion this year.

Technology meets advertising, with you as the target

May 20, 2015
Thanks to automation, the digital ad business is expected to hit $50 billion.
Posted In: technology, video, advertising

It's a Mad Mad Men world for AMC

May 14, 2015
AMC wants to make the most of the end of "Mad Men."
Posted In: Mad Men, AMC, television, advertising
Shaquille O'Neal smiles at the BBVA Rising Stars Challenge, part of the 2013 NBA All-Star Weekend.

In the NBA, 'Hack-a-Shaq' is fouling ratings, too

May 12, 2015
The strategy of fouling bad free-throw shooters can be effective, but slows the game
Posted In: Sports, basketball, football, advertising
James Spader attends NBC's 2015 upfront presentation at Radio City Music Hall on Monday in New York City.

As upfronts begin, advertisers hedge bets on TV ads

May 11, 2015
Most TV ads used to be sold before the season began. Advertisers are starting to hold back and make decisions later.
Posted In: television, advertising, networks

Target takes aim at new 'core' customer: young Latinos

Apr 23, 2015
SinTraduccion is Target’s first ad campaign designed solely with Latinos in mind.
Posted In: Retail, Latinos, millennials, advertising

Smile! We're analyzing how you're feeling using videos

Apr 16, 2015
Affectiva is using video footage to gauge emotional reactions.
Posted In: advertising, technology, video

Make more upfront: Viacom, Turner discuss new ad model

Apr 14, 2015
As TV networks pitch ad buyers, a new model could upset stalwart Nielsen ratings.
Posted In: television, advertising, nielsen, upfronts

Businesses tap podcasts to hone their brands

Apr 9, 2015
Businesses use podcasts to explore the culture around a product, not just sell it.
Posted In: podcasting, branding, business, advertising
 A customer stands in front of a wall of flat panel televisions at a Best Buy store in San Francisco, California.

A year in commercial advertising

Apr 3, 2015
USC's Therese Wilbur lays out a yearly calendar of marketing events
Posted In: advertising, marketing, commercials
The FTC is taking DirecTV to court over advertising they felt was deceptive to consumers.

Do you know what you're paying for TV?

Mar 12, 2015
What should be a simple question doesn't always have a simple answer.
Posted In: FTC, directv, lawsuit, cable, advertising

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