The new Google logo is displayed at the company's headquarters in Mountain View, California.

Google is making a bold move in advertising deals

Oct 1, 2015
It will only charge marketers for ads that are 100 percent viewable.
Posted In: Google, advertising

Beer merger worries advertisers

Sep 21, 2015
With fewer beer companies competing, they may spend less on sports sponsorships.
Posted In: advertising, Sports, beer
Candidate photos are displayed on podiums before the start of the CNN Republican Presidential Debate at the Ronald Reagan Presidential Foundation and Library on Wednesday in Simi Valley, California.

Networks cash in on debates

Sep 16, 2015
Viewers tune in early this campaign cycle because, let's face it, Trump.
Posted In: debates, television, cable, advertising

You can't escape the campaign ad

Aug 28, 2015
Political parties want to use their voter data to help target online ads.
Posted In: campaign, advertising, 2016 election
People watch the second presidential debate between U.S President Barack Obama and Republican presidential candidate Mitt Romney as they are seen on television at a bar in Silver Spring, Maryland, on October 16, 2012.

Political ads mean big bucks for television stations

Jul 27, 2015
They're going to rake in billions.
Posted In: election 2016, advertising, television
Former Reddit CEO Ellen Pao stepped down last week, with Reddit-cofounder Steve Huffman taking helm of the site. 

Reddit proposes new rules

Jul 17, 2015
The revolving door has deposited co-founder Huffman in the corner office.
Posted In: reddit, advertising, message boards, volunteering
CNN is one of the platforms branded media will soon be available on.

Brace yourselves; more branded news is coming

Jun 9, 2015
More media outlets are blurring the line between journalism and advertising.
Posted In: advertising, news, cable news
Instagram has become a hub for fashion advertising.

And the award goes to ... Instagram!

Jun 1, 2015
Fashion brands find advertising gold in the social network.
Posted In: instagram, fashion, advertising
Digital advertising is expected to hit $50 billion this year.

Technology meets advertising, with you as the target

May 20, 2015
Thanks to automation, the digital ad business is expected to hit $50 billion.
Posted In: technology, video, advertising

It's a Mad Mad Men world for AMC

May 14, 2015
AMC wants to make the most of the end of "Mad Men."
Posted In: Mad Men, AMC, television, advertising