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GM passes on Super Bowl advertising
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Friday, May 18, 2012
General Motors recently announced it was going to stop advertising on Facebook, and now it's bowing out of doing an expensive ad during the Super Bowl next year.
Dish Network clashes with TV execs
Interview by
Thursday, May 17, 2012
The best laid advertising plans could be thwarted by a new service from Dish Network -- the satellite TV operator -- that lets users skip commercials all together.
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Facebook offer: Pay $2 to promote your posts
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Friday, May 11, 2012
As Facebook looks for new sources of revenue, it targets users who may want more attention and better placement for their posts.
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Brad Pitt becomes first Chanel No. 5 spokesman
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Thursday, May 10, 2012
The Marketplace staff offer their takes on what his commercials will be like.
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Online TV grabs for ad dollars
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Wednesday, May 2, 2012
Online giants like Yahoo, YouTube and Hulu create original programs to lure advertising dollars away from traditional television.
Mayor pulls anti-gay ads from London buses
Interview with
Friday, April 13, 2012
In Britain's capital today, the mayor blocked an anti-gay group from putting ads on London buses.
Stove Top woos year-round stuffing eaters
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Friday, April 6, 2012
Stove Top stuffing launches new advertising campaign: Stuffing is not just for Thanksgiving any more.
Tiger Woods still a winner for advertisers
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Thursday, April 5, 2012
The Masters golf tournament starts today, and Tiger Woods is back in form on the heels of his first PGA win in two years. Regardless of whether he wins, TV executives are counting on Tiger to pump up the ratings.
Indebted students see their face as their fortune
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Thursday, March 29, 2012
Two British students have found a novel way to pay off their student debt: offering their faces for corporate advertising on the Internet.
Madison Avenue’s new advertising lords
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Friday, March 23, 2012
“Mad Men” returns for a fifth season Sunday. But who are the Don Drapers in today’s advertising industry and how has Madison Avenue changed?
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