Feb 28, 2013 What online activity actually leads to sales? An digital data cruncher breaks down the value of Facebook 'likes', Instragram photos, and online posts.
Feb 27, 2013 As ads shrink to fit our mobile screens, are they still effective?
Feb 22, 2013 Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Feb 8, 2013 Twitter's purchase of the research company Bluefin is about gathering the sort of social media info that can be used to extract more money from advertisers.
Feb 4, 2013 Oreo's use of Twitter during the Super Bowl was well played, but not easily duplicated.
Feb 4, 2013 A dark moment in football history is turning out to be a bright spot for social media.
Feb 1, 2013 Domino's Pizza expects to sell over 11 million slices of pizza on Superbowl Sunday. What do stores do to prepare for this? David Lazarus went to a Domino's to take a look.
Feb 1, 2013 Even if you don't actually watch the Super Bowl game, everyone watches the Super Bowl ads. And that means big opportunity for T.V. advertisers: a memorable Super Bowl commercial can either make -- or break -- a brand.
Feb 4, 2013 Gamblers don't just bet on who will win the Super Bowl, bookmakers also collect proposition bets for the game, wagering on things like how Beyonce will style her hair during the halftime show. Those bets don't have to be limited to sports -- for instance: How many times will Kai Ryssdal say "Marketplace" on Friday's show? Place your bets now.