Stacey Vanek Smith
May 9, 2013 TV networks come out with their fall programs next week. But as more people tune in online, many marketers are finding that ads alone aren't enough.
May 6, 2013 Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.
May 2, 2013 GM and Mountain Dew have pulled ads perceived to be racist. Were the ads the result of pressure to make a big viral splash, or of weak vetting for digital ads?
Stacey Vanek Smith
Apr 23, 2013 Twitter and Starcom, sitting in a tree...bringing more advertising to your newsfeed. More on how the deal brings Twitter ever so closer to television.
Apr 22, 2013 On the day digital billboards spread news of the Boston Marathon bombing among Boston drivers, a judge's decision turned off digital billboards in Los Angeles. Cities and advertising companies argue over the bright billboards' value.
Apr 2, 2013 The only thing better than a captive audience is a friendly one. So it makes sense that ahead of the new Star Trek movie, there will be a message from America's real life space explorers.
Mar 21, 2013 The N.C.A.A. men's basketball tournament begins this week. Last year, the tournament earned its highest TV ratings in 18 years, while taking in more than $1 billion in revenue from ads. But Stephen Dubner of Freakonomics Radio wondered if CBS and Turner aren't making enough.
Feb 28, 2013 What online activity actually leads to sales? An digital data cruncher breaks down the value of Facebook 'likes', Instragram photos, and online posts.
Feb 27, 2013 As ads shrink to fit our mobile screens, are they still effective?
Feb 22, 2013 Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.