Feb 28, 2013 What online activity actually leads to sales? An digital data cruncher breaks down the value of Facebook 'likes', Instragram photos, and online posts.
Feb 27, 2013 As ads shrink to fit our mobile screens, are they still effective?
Feb 26, 2013 Diet or regular? A new poll shows soda choices are just as divisive as politics.
Feb 22, 2013 Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Feb 8, 2013 Twitter's purchase of the research company Bluefin is about gathering the sort of social media info that can be used to extract more money from advertisers.
Feb 4, 2013 A dark moment in football history is turning out to be a bright spot for social media.
Feb 1, 2013 Even if you don't actually watch the Super Bowl game, everyone watches the Super Bowl ads. And that means big opportunity for T.V. advertisers: a memorable Super Bowl commercial can either make -- or break -- a brand.
Jan 30, 2013 As more users check Facebook on their smart phones, its mobile advertising strategy is critical to success.
Jan 29, 2013 What's the return on investment from a $4 million Super Bowl ad buy?