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Small company SodaStream bets big on Super Bowl ad
Jeff Tyler Dec 10, 2012
Do-it-yourself soft-drink company SodaStream is spending 10 percent of its net earnings on a Super Bowl commercial.
Other businesses pile on to Black Friday, the event
Eve Troeh Nov 19, 2012
Businesses from insurance to over-the-counter medicine see the crowds attracted by Black Friday shopping and figure out ways to cash in.
Post-election ad space deals won't last
Josh Rogers Nov 8, 2012
For months, political advertising glutted the airwaves in election swing states like Ohio, Florida and New Hampshire. Now that the election is over, there are cheap openings for regular advertisers. But they won't last long.
'MAD' men: 60 years of spoofing the advertising industry
Sarah Gardner Oct 29, 2012
MAD Magazine editor-in-chief John Ficarra reflects on 60 years of parodying advertising.
For some businesses, words can't express what they do
Doug Tribou Oct 24, 2012
From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.
Red Bull sponsors record skydive attempt
Stacey Vanek Smith Oct 8, 2012
Red Bull, the energy drink, sponsors Felix Baumgartner's record-breaking skydive attempt. And the risks are real for everyone.
Soda companies to post calories at vending machines
Sarah Gardner Oct 8, 2012
Coca-Cola, Dr. Pepper and Pepsi will roll out special vending machines next year.
African-American youth seeing more alcohol ads
Bob Moon Sep 27, 2012
A new study finds African-Americans aged 12-20 are exposed to more alcohol advertising than American young people in general
Village Voice to cut ties to sex ad business
Mark Garrison Sep 24, 2012
The decision is a hit to revenue. But other alternative weeklies are surviving without adult classifieds.
Government should tax unhealthy food
Mitchell Katz Aug 31, 2012
The director of the Los Angeles County Department of Health Services says there should be financial incentives for healthy food choices, consequences for unhealthy ones.
