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Forget taxes, diet soda is real partisan divide
Kai Ryssdal Feb 26, 2013
Diet or regular? A new poll shows soda choices are just as divisive as politics.
What to eat on your artisan bike in Brooklyn? Soup!
David Weinberg Feb 22, 2013
Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Twitter buys Bluefin, gets into ad tracking
Will Oremus Feb 8, 2013
Twitter's purchase of the research company Bluefin is about gathering the sort of social media info that can be used to extract more money from advertisers.
Twitter shines as lights go out at Superdome
Jim Burress Feb 4, 2013
A dark moment in football history is turning out to be a bright spot for social media.
Super Bowl ad flops
Dan Bobkoff Feb 1, 2013
Even if you don't actually watch the Super Bowl game, everyone watches the Super Bowl ads. And that means big opportunity for T.V. advertisers: a memorable Super Bowl commercial can either make -- or break -- a brand.
Facebook earnings expected to show mobile ad growth
Tracey Samuelson Jan 30, 2013
As more users check Facebook on their smart phones, its mobile advertising strategy is critical to success.
So, do Super Bowl ads really work?
Tracey Samuelson Jan 29, 2013
What's the return on investment from a $4 million Super Bowl ad buy?
Coke fights a new consumer battle: Obesity
David Weinberg Jan 15, 2013
Sugared drinks are under attack for contributing to obesity, especially among children. Coke's new campaign acknowledges the concern.
Marketers turn to the 'final frontier'
David Weinberg Jan 11, 2013
Space is becoming a popular theme for advertisers.
TV advertisers learn to cope with DVR
Jeff Tyler Jan 9, 2013
Almost half of American homes have a DVR, so viewers can record shows and watch them after they air, and advertisers are starting to come around to the concept.
