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Marketplace.org

Text vs. phone data: Which is more valuable to the government?

by
Queena Kim
Jun 7, 2013
Government tracking of Verizon telephone records raises the question of just how valuable phone information really is. Would it be more useful to track text message records?

Businesses like Verizon know more about you than you think

by
Kai Ryssdal
Jun 6, 2013
The NSA order for Verizon's customer data highlights how much the private sector knows about their customers, and the restrictions on how they use it.

How is the government going to find anything in the Verizon phone data?

by
Mark Garrison
Jun 6, 2013
Verizon is reportedly handing the National Security Agency data on every customer's calls. So how does the government go about finding needles on the digital haystack?

A health datapalooza: Washington and private health care's quest to mine health data

by
Dan Gorenstein
Jun 3, 2013
For two days, nearly 2,000 data geeks, entrepreneurs, federal bureaucrats and medical folks will descend on Washington, D.C., hoping to help solve the nation’s health care crisis through algorithms and spreadsheets.

In Kenya, increasing interest in data mining

by
Julia Simon
Feb 27, 2013
The growth of Kenya's increasingly-affluent middle class has brought a consumer explosion. Now there's mounting international interest in mining that data to improve businesses' profitability.

Your usual extra pillow, Ma’am? British Airways mines passenger data

by
Stacey Vanek Smith
Jul 10, 2012
British Airways is getting some flak from privacy watchdogs about its new Know Me program. The company will create a little database about business class and first class passengers, including photos from Google images and information gathered during previous flights -- things like the seat or drink you prefer or if you like an extra blanket.

IBM's new CEO sees gold in data mining

by
Bob Moon
Dec 30, 2011
Virginia Rometty takes over leadership of "Big Blue," and sees a profitable future in making sense of the growing mountain of digital data.

The Consumer Profiler: Get Your Corporate-Goggles On!

by
Stacey Vanek Smith
Sep 9, 2010
Welcome to our Consumer Profiler, a new application on Marketplace.org that lets you identify your consumer lifestyle category! Companies use ...

Hey Baby, What's Your Cluster?

by
Stacey Vanek Smith
Sep 21, 2011
Read details about Axoicom's 70 clusters on their website using the PersonicsX Interactive Wheel. I just got my data mined. It was a little bit ...
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