Dec 31, 2012 From travel to organized festivities, lodging to food, and oh yeah, the tickets -- attending a college bowl game costs a pretty penny.
Dec 4, 2012 Schools see costs of participating in a bowl game as a down payment on invaluable exposure.
Shereen Marisol Meraji
Nov 28, 2012 University of Louisville shifts to the ACC, the latest conference shift in college sports.
Nov 26, 2012 Texas A&M quarterback Johnny Manziel is a national phenom, but his "Johnny Football" nickname has sparked a legal battle over naming rights.
Sep 5, 2012 A small group of popular college football teams are allowing beer sales inside their stadiums, saying the change acknowledges reality and may actually help them control problem drinking.
Aug 15, 2012 The Pac-12 Conference begins broadcasting college athletics on one national network and six regional ones.
Jun 26, 2012 College football fans are on the cusp of getting what they want. A four-team playoff is also attractive to the NCAA's bottom line.
Apr 26, 2012 Word is, the BCS will be no longer exist after the 2014 season, and the 'P' word -- playoff -- is being uttered amongst football commissioners.
Mar 22, 2012 The NCAA basketball tournament is a great way for smaller schools to get exposure, prestige -- and alumni donations. Just ask Murray State or Ohio University.
Mar 12, 2012 It's a pretty big number, but it also won't matter much in the grand scheme of things.