Jul 16, 2013 Stars in the NBA Finals means extra dollars in ABC's bank account. What's the price-tag for advertisers with LeBron in the Finals?
Jun 5, 2013 How does Oscar Meyer spell Father's Day? B-A-C-O-N
Jun 4, 2013 We’re hearing a lot of bleeping in ads these days. It may be a crude, but smart, strategy for some companies.
May 30, 2013 In 2010, 16 food and beverage companies promised to reduce calories as part of the First Lady’s Partnership for a Healthier America. Two years later, how have they done?
May 29, 2013 Facebook apologizes for offensive content and advertisers have pulled out. How can advertisers really know where their ads are going?
May 15, 2013 How cord-cutters are impacting TV ad revenue.
May 14, 2013 "America’s Funniest Home Videos" is opening its 23-season deep library to advertisers. Nothing sells like pets, babies and humor.
May 15, 2013 From singing pets in Subaru ads to a Ragú campaign featuring 'Charlie Bit Me!,' here's a look at how advertisers are using home videos to sell just about anything.
May 10, 2013 The quest for engaged consumers is relentless (and annoying) in the new advertising world.
Stacey Vanek Smith
May 9, 2013 TV networks come out with their fall programs next week. But as more people tune in online, many marketers are finding that ads alone aren't enough.