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Purina dog food nabs Pedigree spot at Westminster
Sally Herships Feb 15, 2012
The Westminster Kennel Club dog show dropped longtime sponsor Pedigree, saying its pet adoption theme turned off audience.
Product placement gets the red carpet treatment
Kai Ryssdal Feb 13, 2012
The website Brandchannel's annual Product Placement Awards highlight brand cameos in the year's top films. And as Brandchannel's Abe Sauer says, the purpose of product placement isn't only about the cash.
Grand Canyon announces ban on bottled water
Scott Tong Feb 8, 2012
Waste concerns lead to a ban on bottled water at the national park despite fears that Coca-Cola, a big parks sponsor, would react badly.
Facebook ads going mobile
Marc Sanchez Feb 6, 2012
Hooray for interesting advertisements! Or something!
An open (Face)book
Stacey Vanek Smith Feb 3, 2012
Facebook announced this week that it'll open its books and sell its shares to the public. What does this mean for Facebook's 800 million users?
What’s up with Superbowl commercials?
Marc Sanchez Jan 31, 2012
More importantly, what's this football game that keeps interrupting them?
The force behind VW's Super Bowl ads
Kai Ryssdal Feb 1, 2012
What's it like to create an ad for the Super Bowl? The ad agency Deutsch L.A. produced a memorable ad for Volkwagen. Chief creative officer Mark Hunter discusses the creative process behind what goes into making those million-dollar commercials.
A look at 2012's Super Bowl ads
Fiona Ng Feb 2, 2012
Mark Hunter, chief creative officer at Deutsch L.A., dissects Volkswagen's 2012 Super Bowl commercial, "The Dog Strikes Back."
Justin Timberlake goes golfing with Callaway
Eve Troeh Jan 25, 2012
The ubiquitous global superstar tries to rebrand one of golf's biggest names.
