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Brands amp up their Generation X appeal
Eric Molinsky Jan 4, 2013
Generation X is aging into a sweet spot for advertisers. The 35- to 50-year-old crowd is ready to buy cars, homes and other big-ticket items. How will established brands appeal to the notoriously cynical, frugal generation?
The Street of Eternal Happiness: China's 'Mad Men'
Rob Schmitz Jan 3, 2013
In the latest stop on the Street of Eternal Happiness in Shanghai, a profile of an advertising agency's journey through the lucrative and challenging China market.
Are mobile ads finally bringing in the bucks?
Jeff Horwich Dec 18, 2012
The future of ad revenues at Facebook is looking somewhat brighter than most had expected.
Jewelry chains fight over clearest, brightest diamonds
David Weinberg Dec 17, 2012
Zales advertises it has the clearest, brightest diamonds. Competitors get their day in court to contest that.
Viral ads grab more Internet eyeballs
Dan Bobkoff Dec 13, 2012
Advertising Age’s top 10 viral ads show that many ad campaigns now originate on the Internet rather than as TV commercials.
Small company SodaStream bets big on Super Bowl ad
Jeff Tyler Dec 10, 2012
Do-it-yourself soft-drink company SodaStream is spending 10 percent of its net earnings on a Super Bowl commercial.
Other businesses pile on to Black Friday, the event
Eve Troeh Nov 19, 2012
Businesses from insurance to over-the-counter medicine see the crowds attracted by Black Friday shopping and figure out ways to cash in.
Post-election ad space deals won't last
Josh Rogers Nov 8, 2012
For months, political advertising glutted the airwaves in election swing states like Ohio, Florida and New Hampshire. Now that the election is over, there are cheap openings for regular advertisers. But they won't last long.
'MAD' men: 60 years of spoofing the advertising industry
Sarah Gardner Oct 29, 2012
MAD Magazine editor-in-chief John Ficarra reflects on 60 years of parodying advertising.
Greece's diet crisis: Greeks abandon traditional foods, and an obesity epidemic is the result
Jon Miller Oct 29, 2012
More than 10 percent of the world's population is malnourished, but an even larger proportion is overweight. Greece has one of the highest rates of child obesity, despite having one of the world's healthiest cuisines.
