Feb 15, 2012 The Westminster Kennel Club dog show dropped longtime sponsor Pedigree, saying its pet adoption theme turned off audience.
Feb 13, 2012 The website Brandchannel's annual Product Placement Awards highlight brand cameos in the year's top films. And as Brandchannel's Abe Sauer says, the purpose of product placement isn't only about the cash.
Feb 8, 2012 Waste concerns lead to a ban on bottled water at the national park despite fears that Coca-Cola, a big parks sponsor, would react badly.
Feb 6, 2012 Hooray for interesting advertisements! Or something!
Stacey Vanek Smith
Feb 3, 2012 Facebook announced this week that it'll open its books and sell its shares to the public. What does this mean for Facebook's 800 million users?
Feb 1, 2012 What's it like to create an ad for the Super Bowl? The ad agency Deutsch L.A. produced a memorable ad for Volkwagen. Chief creative officer Mark Hunter discusses the creative process behind what goes into making those million-dollar commercials.
Feb 2, 2012 Mark Hunter, chief creative officer at Deutsch L.A., dissects Volkswagen's 2012 Super Bowl commercial, "The Dog Strikes Back."
Jan 31, 2012 More importantly, what's this football game that keeps interrupting them?
Jan 25, 2012 The ubiquitous global superstar tries to rebrand one of golf's biggest names.