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Yearning for the days when we were all disengaged consumers
Beth Teitell May 10, 2013
The quest for engaged consumers is relentless (and annoying) in the new advertising world.
When an ad isn't enough, brands create their own content
Stacey Vanek Smith May 9, 2013
TV networks come out with their fall programs next week. But as more people tune in online, many marketers are finding that ads alone aren't enough.
Spanish ad has a secret message only kids can see (video)
Daryl Paranada May 6, 2013
Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.
The risks of making online ads
Mark Garrison May 2, 2013
GM and Mountain Dew have pulled ads perceived to be racist. Were the ads the result of pressure to make a big viral splash, or of weak vetting for digital ads?
Twitter edges closer to TV with advertising deal
Stacey Vanek Smith Apr 23, 2013
Twitter and Starcom, sitting in a tree...bringing more advertising to your newsfeed. More on how the deal brings Twitter ever so closer to television.
Digital billboards: Public service in Boston, public nuisance to other cities
David Weinberg Apr 22, 2013
On the day digital billboards spread news of the Boston Marathon bombing among Boston drivers, a judge's decision turned off digital billboards in Los Angeles. Cities and advertising companies argue over the bright billboards' value.
NASA trailer to be shown before 'Star Trek: Into Darkness'
Ben Johnson Apr 2, 2013
The only thing better than a captive audience is a friendly one. So it makes sense that ahead of the new Star Trek movie, there will be a message from America's real life space explorers.
Caught in the cross fire? Coca-Cola accused of illegal mapping in China
John Sudworth Mar 13, 2013
The government of the Yunnan province in Western China is going after Coca-Cola. Officials say the company has been illegally mapping the province with GPS devices.
Everyone pays the high cost of diabetes
Jeff Tyler Mar 7, 2013
New research says diabetes cost the nation a record $245 billion in 2012, up more than 40 percent in the past five years.
How much is a Facebook 'like' worth to your business?
David Brancaccio Feb 28, 2013
What online activity actually leads to sales? An digital data cruncher breaks down the value of Facebook 'likes', Instragram photos, and online posts.
