Stacey Vanek Smith
Sep 9, 2013 President Obama's effort to convince America to take action on Syria involves six TV appearances today and a primetime address tomorrow. What's that kind of exposure worth?
Sep 5, 2013 Ethical and moral questions arise when personal data is mined for advertisers
Aug 29, 2013 In the past, sign spinners, or “human directionals” in marketing jargon, often pointed their signs toward used car lots or new housing developments. But as the cost of renting a billboard has doubled, sign spinning is attracting more interest from businesses big and small.
Aug 26, 2013 A new app for Google Glass measures pupil dilation in reaction to advertisements.
Aug 23, 2013 ESPN has pulled out of an investigative project about head injuries in the National Football League. The league denies pressuring ESPN in any way.
Aug 20, 2013 With lots of cash to throw into the launch, Al Jazeera America doesn’t need the kind of advertising revenue its competitors bring in.
Aug 15, 2013 Bleacher Report co-founder finds out the hard way how to not launch a website targeted to women.
Aug 14, 2013 One brand of hummus is hoping to appeal to more male consumers across the U.S.
Aug 14, 2013 What are some of the strategies businesses are using to respond to the fast-growing Latino market? And what are the challenges?