Stacey Vanek Smith
Mar 26, 2012 “Mad Men” returns for a fifth season Sunday. But who are the Don Drapers in today’s advertising industry and how has Madison Avenue changed?
Mar 20, 2012 Nielsen's new cross-platform service brings together two worlds - TV and online - and gives advertisers a better sense of who's watching.
Mar 16, 2012 The Lionsgate studio spent $45 million on just the marketing for the forthcoming film 'The Hunger Games.' But despite all that promotion money, something's missing.
Mar 9, 2012 Facebook co-founder Chris Hughes takes over as owner and editor-in-chief of The New Republic. He's 28. The magazine is nearly 100.
Mar 5, 2012 The comedian on Rush Limbaugh losing his Pro Flowers sponsorship and the effect on free speech that sponsors may wield.
Mar 5, 2012 Over the weekend, conservative talk-radio host Rush Limbaugh publicly apologized for the language he's been using to attack a Georgetown law student.
Mar 5, 2012 The newspaper is following a national trend by instituting a so-called pay wall to read online content. But there is no guarantee the move will work as well in Los Angeles as it has for the New York Times and Wall Street Journal.
Mar 1, 2012 Facebook has always had a bit of a slippery relationship to words as we understand them in the English language. Now, brands can chat and have Timelines but still lack corporeal form.
Feb 24, 2012 Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?