Dec 10, 2012 Do-it-yourself soft-drink company SodaStream is spending 10 percent of its net earnings on a Super Bowl commercial.
Nov 29, 2012 UK officials are expected to recommend a new, tougher media regulatory body following a series of phone-hacking, bribery, and data theft abuses by the country's newspapers.
Nov 28, 2012 On the verge of hiring former NBC head honcho Jeff Zucker, cable news expert Gabriel Sherman thinks it's time for CNN to do a branding exercise.
Nov 19, 2012 Businesses from insurance to over-the-counter medicine see the crowds attracted by Black Friday shopping and figure out ways to cash in.
Nov 8, 2012 For months, political advertising glutted the airwaves in election swing states like Ohio, Florida and New Hampshire. Now that the election is over, there are cheap openings for regular advertisers. But they won't last long.
Oct 29, 2012 MAD Magazine editor-in-chief John Ficarra reflects on 60 years of parodying advertising.
Oct 24, 2012 From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.
Oct 18, 2012 Digital media advocate Jeff Jarvis talks about the announcement that Newsweek will cancel its print issue and go digital-only.
Oct 13, 2012 Twitter CEO Dick Costolo discusses the role of the social media site in today's world, whether it will go public, and how it deals with privacy issues.