Oct 23, 2013 The World Series starts and big sporting events like this still bring what advertisers want -- live viewers.
Oct 4, 2013 Imagine you’re a business that relies on advertising revenue, but it’s unclear how many of your customers are bots or not. Meet Twitter.
Oct 9, 2013 Could advertising convince Americans to buy -- or avoid buying -- health insurance?
Sep 18, 2013 The Forbes 400 is out. Media organizations spend a lot of time and money on building and promoting lists because they're easy to promote and can help sell a lot of ads.
Sep 18, 2013 Retailers and email marketers are upset that Gmail's new updates are hurting their sales.
Sep 17, 2013 Netflix has some big media competition.
Sep 12, 2013 Tina Brown steps down as editor of The Daily Beast. She'll leave the magazine next year and start a new company.
Sep 10, 2013 Vogue editor Anna Wintour has nixed Miley Cyrus' appearance on the cover of the magazine after Ms. Cyrus' risque dance routine at the MTV Video Awards. Magazine publishers put a lot of thought into who and what graces the front of their publications. They believe readers are affected by covers.
Stacey Vanek Smith
Sep 9, 2013 President Obama's effort to convince America to take action on Syria involves six TV appearances today and a primetime address tomorrow. What's that kind of exposure worth?
Sep 5, 2013 Ethical and moral questions arise when personal data is mined for advertisers