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Freedom Tower enters crowded New York market to lure broadcaster antennas
Stan Alcorn May 21, 2013
Before 9/11, many local TV broadcasters transmitted from the World Trade Center. Now, they are being wooed by the Freedom Tower, but there's competition from other skyscrapers.
Why Nielsen isn't watching the cord-cutters
Ben Johnson May 15, 2013
How cord-cutters are impacting TV ad revenue.
Bring on the baby bloopers and family fiascos
Sally Herships May 14, 2013
"America’s Funniest Home Videos" is opening its 23-season deep library to advertisers. Nothing sells like pets, babies and humor.
Five baby bloopers and cute pet videos used to sell
Margaret Aery May 15, 2013
From singing pets in Subaru ads to a Ragú campaign featuring 'Charlie Bit Me!,' here's a look at how advertisers are using home videos to sell just about anything.
Media, cell phone companies exploring ways to lower data costs
David Gura May 10, 2013
Media companies are considering subsidizing data-plan costs so smartphone users will keep watching video, wireless carriers will keep data revenue, and streaming shows can sell more ads.
Yearning for the days when we were all disengaged consumers
Beth Teitell May 10, 2013
The quest for engaged consumers is relentless (and annoying) in the new advertising world.
When an ad isn't enough, brands create their own content
Stacey Vanek Smith May 9, 2013
TV networks come out with their fall programs next week. But as more people tune in online, many marketers are finding that ads alone aren't enough.
Media's mobile future makes room for long-form journalism
Ben Johnson May 8, 2013
The media landscape is rapidly changing. Kara Swisher, co-exectuive editor AllThingsD, says any news outlet that wants a future must go mobile in every way.
Spanish ad has a secret message only kids can see (video)
Daryl Paranada May 6, 2013
Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.
The Root launches black Twitter aggregator 'The Chatterati'
Ben Johnson May 6, 2013
Online magazine The Root has just launched 'The Chatterati', a new webpage that watches Twitter users, phrases and hashtags trending in the black community.
