Aug 24, 2012 The seven-time Tour de France champion will lose his titles. But he and sponsors are betting his brand will endure.
Aug 24, 2012 The legendary cyclist has been stripped of his Tour de France titles, though he has not admitted to using performance-enhancing drugs. The developments could have serious implications for his personal brand.
Aug 27, 2012 Will the "Lance" brand survive? Usually August means panic on the stock market, but this year we've seen the S&P 500 hit a four-year high and Apple stock rocket to over $670 a share. Have we bucked the trend? And an analyst has a model that predicts an Obama victory in November.
Stacey Vanek Smith
Aug 24, 2012 The famed bicyclist says he's innocent, but that he can no longer fight allegations that he cheated by using performance-enhancing drugs. How will his latest move affect his brand?
Jul 26, 2012 Members of Egypt's Olympic team were apparently given fake Nike gear to wear during training in London.
Jul 12, 2012 Until this morning the daycare facility at Nike headquarters near Beaverton, Ore., was officially called the Joe Paterno Child Development Center.
Jul 9, 2012 The new track and field uniforms for this year's Olympic games were recently unveiled by Nike.
Mar 27, 2012 In one week, the NFL will start selling apparel made by Nike rather than Reebok. The sports body is trying to capitalize on the switchover.
Mar 18, 2011 Here are the latest headlines from the Marketplace Morning Report and around the web. ...